From October 2008 the quarterly Bellwether Report becomes two: the full Bellwether Report (available only on subscription through sophie.jarvis@markit.com t: 020 7260 2487) and a two-page Bellwether Topline (automatically emailed to member CEO and FDs on day of release by the IPA press office.)
IPA members can still take advantage of a 25% discount on the full 8-page report which compares the data with the PMI, GDP, corporate profitability, interest rates and the performance of media stocks in addition to a full breakdown of adspend (main media, internet, search, direct marketing, sales promotion and ‘all other’).
The prices per annum are:
8-page Report and Data: £675 + VAT (full price £900 + VAT)
Data only: £488 + VAT (full price £650 + VAT)
8-page Report only: £375 + VAT (full price 500 + VAT)
The IPA/BDO Bellwether Report is researched and published by Markit Economics on behalf of the IPA and it's sponsor BDO. It features original data drawn from a panel of around 300 UK marketing professionals and provides a key indicator of the health of the economy. The first report was published on the 17th July 2000. Historical data is available on request to economics@markit.com Topline figures and industry reaction is also available on this website.
For further information please contact the IPA Press Office on 020 7201 8261.