The IPA/BDO Bellwether Report is researched and published by Markit Economics on behalf of the IPA and the report sponsor, BDO. First published on the 17th July 2000, it features original data drawn from a panel of around 300 UK marketing professionals and provides a key indicator of the health of the economy. Its 8-page report includes a breakdown of total marketing spend (main media, internet, search, direct marketing, sales promotion and all other) and commentary and analysis on other key economic indicators (eg GDP, corporate profitability, interest rates, performance of media stocks and the Purchasing Managers' Index) and business confidence. Pure data is also available.
To purchase the 16-page 10th anniversary 12th July 2010 edition click here .
Price:
£99 + VAT (IPA Members)
£140 + VAT (non Members)
To sign-up for an annual subscription email
dan.evans@markit.com (t: 01491 461052)
Prices vary:
8-page Report and Data: £675 + VAT (IPA Members)
8-page Report and Data: £900 + VAT (non Members)
8-page Report only: £375 + VAT (IPA Members)
8-page Report only: £500 + VAT (non Members)
Data-only: £488 + VAT (IPA Members)
Data-only: £650 + VAT (non Members)
IPA Members are eligible for 25% off the full subscription price (as advertised above). IPA Member CEO and Finance Directors also receive some topline figures on the day of each quarterly release from the IPA Press Office.
View for free a previous edition of the Bellwether Report (July 2008).
Earlier news releases can be found on the news section of this website or through search.
IPA Press Office 020 7201 8261.