Some of the industry’s brightest minds have converged today (19th February) at the IPA to explore the future of digital and define how content will be distributed and consumed.
Using the outputs of a previous phase of workshops, product and interaction consultants TheAlloy have created a range of scenarios exploring the digital content needs of a wide variety of people across a range of contexts, three to seven years from now.
The challenge for the workshop delegates will be to identify how such content can be distributed and consumed in a way that is valuable, compelling and desirable for people, and that creates value for businesses today and tomorrow.
The workshop feeds into Rory Sutherland’s IPA presidential agenda to invest in further involvement in research and development.
For further details, contact Nigel Gwilliam —
nigel@ipa.co.uk