JJB Super League - IPA AREA Effectiveness Awards Case Study 1999

Brief Description: The key learning from this paper is that agencies are there to add value to its clients, not the other way round. Sometimes the simpler route is more beneficial than complicated work. Results were achieved for JJB which was operating in a highly competitive sportswear market and had just a small advertising budget to play with ;---(TAGS)--- Full Title: JJB SUPER LEAGUE ; Number: A1999/9 ; Brand Name: JJB Super League ; Client: JJB Super League ; IPA_ProductCoding: Entertainment & Leisure (Sports clubs inc. football, rugby etc.) ; Agency: CWG ; Author: OWEN WILLIAMS, IAN RIDDOCH ;