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Lanarkshire Health Board: Breast feeding - Scottish IPA Effectiveness Awards Case Study 1999

Brief Description: To promote the acceptance and practice of breast feeding. Advertising campaign was recalled spontaneously by over half the women in the sample and with prompting this rose to 64% ;---(TAGS)--- Full Title: LANARKSHIRE HEALTH BOARD - BREAST FEEDING CAMPAIGN ; Number: S1999/7 ; Brand Name: Lanarkshire Health Board - Breast Feeding ; Client: Lanarkshire Health Board ; IPA_ProductCoding: Government Departments (Public service information campaigns) ; Agency: Marr Associates ; Author: IRENE BROWNLESS ;

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