This report identifies the marketing practices and metrics that truly increase profitability. In this most comprehensive analysis of the communications process to date, authors Les Binet, European Director, DDB Matrix, and Peter Field, Marketing Consultant, have drawn key quantitative findings from 880 national case studies taken from the ‘IPA dataBANK’.
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Product Code:
MEACC01BK
Category:
Reference:
AB05035 H1