Agencies and communications companies require many skills of their copywriters and creatives.
You might be tasked with a radio or TV script. A direct mail pack. An e-mail. A blog. Website. Brochure. Poster. Or even a combination of these for a campaign. By tomorrow morning.
Or you may work on a campaign for months; carefully writing and rewriting, then crafting, honing, and then suddenly having to rethink and start all over again, again.
So being a copywriter, creative in the commercial communications industry is a varied, challenging and enjoyable career choice. You'll need to be able to write words that sell: prose, poetry, paragraphs, dialogue, letters, headlines, body copy, slogans and jingles…
You get the picture.
Why be a writer? What are people looking for? What's it like to be one?
You're about to find out...