Want to know how will consumers emerge from this downturn? A new thriftiness and desire for simplicity will combine with pent up demand to shape buying behaviour. Coupled with the post recession recovery is a new post digital era where online content, services and sociability spread beyond the PC and into the real world. As Nicholas Negraponte stated “Like air and drinking water, being digital will be noticed only by its absence, not its presence.” Context and location become increasingly vital.
Underpinning everything is vast swathes of data generating tension between privacy and convenience, value & personalisation
Venue - Out of The Blue Drill Hall, 36 Dalmeny Street, Edinburgh, EH6 8RG
Time - 2.00 pm - 4.00 pm
Event Dates:
16/09/2010
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Location:
Out of The Blue Drill Hall, 36 Dalmeny Street, Edinburgh, EH6 8RG
Booking Deadline:
13/09/2010
Pricing inc VAT:
Member Ticket - £11.75
Event Contact:
Sonja Mclean
Email:
sonja@ipa.co.uk
Phone:
0131 467 7821
Fax:
0131 467 0099
A photographer may be present at IPA events. By purchasing and attending an event you consent to the possibility of your photograph being taken and to it being used by the IPA for promotional purposes in any media.
Event Presenters: Nigel Gwilliam, IPA Digital Consultant and David Payne, IPA Head of Direct Marketing Consultant