01/03/2010ARCHIVEDPost recession/post digital/the new horizon seminar 8.30am-10.30am 30th June 2010

Want to know how will consumers emerge from this downturn? A new thriftiness and desire for simplicity will combine with pent up demand to shape buying behaviour. Coupled with the post recession recovery is a new post digital era where online content, services and sociability spread beyond the PC and into the real world. As Nicholas Negraponte stated “Like air and drinking water, being digital will be noticed only by its absence, not its presence.” Context and location become increasingly vital.