As we enter the upturn, we need to take stock of the impact that pricing strategies by retailers and manufacturers have had on shopping behaviour, and attitudes to brands; and what brands can do to earn a premium going forward.
This seminar seeks to address these issues with expert contributions from:
Giles Quick, Director of retail audits, Taylor Nelson Sofres (TNS), will give an overview of changes in consumer behaviour instore, during the credit crunch.
Colin Harper, Managing Director, Storecheck and Research Adviser to the Institute of Sales Promotion, will present new data on the money wasted on price promotion, and the opportunities for value add.
John Noble, Director, British Brands Group, will report on new changes in legislation affecting the balance of power between retailers and brand owners when it comes to price promotions.
Nick Southgate, IPA Behavioural Economics Consultant, will explain the impact of price comparisons on consumer choice, and offer guidance on how communication techniques can help price for profit in the upturn.
Janet Hull, IPA Consultant Head of Marketing, will chair proceedings.
Light refreshments will be served.
Friday 4th December, 8.30 — 10.30am
IPA, 44 Belgrave Square, London SW18QS
Please note, tickets booked offline will incur a 10% administration fee, and tickets cancelled after 28th November will not be refunded unless a waiting list is in operation.
Event Dates:
04/12/2009
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Location:
IPA, 44 Belgrave Square, SW1X 8QS
Booking Deadline:
04/12/2009
Pricing inc VAT:
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Event Contact:
William Hanmer-Lloyd
Email:
will@ipa.co.uk
Phone:
02072018217
Venue Website:
www.ipa.co.uk
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Event Presenters: Giles Quick, Colin Harper, Nick Southgate, John Noble