As part of the drive to raise the real and perceived value of advertising practitioners, the IPA has a qualifications programme as a natural extension to the IPA CPD Accreditation Standard. Aimed at encouraging greater understanding of the knowledge and experience generated by the industry about brand communications, and enhancing the professionalism of our agency staff, it comprises:
IPA Foundation Certificate:
The IPA Foundation Certificate is an online learning programme for junior practitioners of all disciplines covering the entire brand communications process. It culminates in a written examination leading to the IPA Foundation Certificate qualification.
IPA Advanced Certificate:
The IPA Advanced Certificate is a ten-month online learning programme and qualification for practitioners of all disciplines to gain a depth and breadth of understanding in communications planning and implementation. The certificate is awarded to candidates successfully passing the two written examinations.
IPA LegRegs Certificate: The IPA LegRegs Certificate, covering legal and regulatory
matters, addresses some of the key issues for agencies raised in the Magic and Logic white paper identifying sustainable business practices: ownership, professionalism, and the protection of agency assets. This is a mandatory requirement for all account directors in creative agencies.
IPA Excellence Diploma:
The IPA Excellence Diploma is a 15-month examined programme for agency practitioners of all disciplines with at least three years' experience. The next programme commences with a three-day introductory workshop in January 2009.
Vocational, Examined Courses We provide the opportunity to gain specialist qualifications in key areas including:
Procurement Knowledge
HR Knowledge Certificate
TV Production Knowledge
TV Administration Knowledge
Creative Services Management Knowledge
Creative Services Introductory Knowledge
CPD Zone If you work in an IPA member agency you can go straight to the cpdzone by logging into this site (top-right) and selecting 'remember me' you'll be able to go straight to the cpdzone each time by simply clicking the CPD Zone/Courses TAB