These award-winning ROI case studies have been selected by the IPA
Information Team from a library of
1,400 submissions.
Members can download 12 case studies
free of charge every year. After their first 12, they can buy studies at a 40% discount on the non-member price of £40 each.
Audi Quattro: Firing up the QuattroPayback of £7.50 for every £1 spent and an incremental 50,000 car sales
Waitrose: David vs Goliath - The RematchPayback of £5.05 for every £1 spent and £111 million in incremental profits
KFC: Finger lickin good results Payback of £4.30 for every £1 spent and £328.05 million in incremental sales
Magners: The Magners EffectPayback of £26.93 for every £1 spent and share price rise from €2 to €12 by the end of 2006
Dave: UKTV - now everyone has a mate called DavePayback of £2.99 for every £1 spent and an additional 8 million viewers
Johnnie Walker: From whisky producer to global icon The US$2.21 billion of incremental sales generated since the campaign’s launch amounts to total sales growth of 48 per centSainsbury's: How an idea helped make Sainsbury's great againDelivered £2.5 billion extra revenue by encouraging each shopper to spend an extra £1.14
Subway: On a rollAn uplift of same-store sales of 12% year on year and 12% ROI
More information about the award scheme, including how to enter and videos of winning entries, can be found at the
IPA Effectiveness Awards website.
