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Radio Forth AM - Scottish IPA Effectiveness Awards Case Study 1999

Brief Description: Total Forth reach gained 15% to a three year high and an average listening increase to an all time high ;---(TAGS)--- Full Title: INTEGRATING ADVERTISING AND SALES PROMOTION TO REJUVENATE AN OLD FAVOURITE ; Number: S1999/2 ; Brand Name: Radio Forth Am ; Client: Radio Forth Am ; IPA_ProductCoding: Media (Radio stations/programmes) ; Agency: 1576 ADVERTISING ; Author: MARK GORMAN ;

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