Required Reading
The IPA’s People Management Group have today (4th December) published best practice guidelines to assist agencies in dealing with redundancy situations when there are no suitable alternatives.
A series of guides to calculating the real value that advertising contributes to the business - including profitability and share price.
The quarterly survey of marketing budgets compiled by Markit. Available to purchase as individual reports here or on an annual subscription.
This report identifies the marketing practices and metrics that truly increase profitability. In this most comprehensive analysis of the communications process to date, authors Les Binet, European Director, DDB Matrix, and Peter Field, Marketing Consultant, have drawn key quantitative findings from 880 national case studies taken from the IPA Databank. Members: £63.75 (15% discount) / Non-members: £75
Increasingly, marketing personnel are being asked to measure the effects of marketing and to demonstrate how it adds value. This FREE best practice guide, produced in conjunction iwth ISBA, is aimed at anyone who wants to measure marketing payback in financial terms. It offers practical tips on measuring the effectiveness of activity and how to calculate the contribution to shareholder value. PDF version: free for IPA Members/Non-Members.
A collection of useful resources for non-members related to advertising during a recession/downturn. Members can access further recession pack material, linked to the foot of this page
The function of the IPA New Business and Marketing Group is to discuss and act upon those issues facing IPA members working in new business.
The Little Book of Growth; a compilation of business transforming ideas from IPA member agencies. The book is targeted at CEOs and finance directors of the FTSE 350 and those who directly influence them; equity analysts, pension fund managers and financial journalists. It forms part of IPA President Moray MacLennan's agenda to promote the value of agencies to the Boardroom. Members receive a 15% discount on this product.
The IPA would like to congratulate Starcom MediaVest for being awarded a Silver Award at the Mumsnet Family Friendly Awards 2011, for their outstanding achievements in becoming more family friendly.
Find out about our current members, the benefits of IPA membership, how to join, and details of the Membership team in London, the regions and Scotland.
Focus on The Joy of Content on the eve of December 6th, is part of a series of events that celebrate recent case studies from the IPA Effectiveness Awards; brilliant campaigns that have much to teach us about planning effective communications.
Four Gold Awards, five Silver Awards, six Bronze Awards and nine Special Prizes were awarded at last night’s (1st November) prestigious IPA Effectiveness Awards, including the Grand Prix which was awarded to Lowe-SSP3 for their extraordinary ‘FARC Operation Christmas’ campaign that demobilised Colombian guerrillas.
Program of Humanitarian Attention to the Demobilised campaign awarded Grand Prix at the IPA Effectiveness Awards.
Our annually published Advertising Works (Adworks) books have thought-provoking chapters on a number of topics as well as containing the very best case histories from that year's IPA Effectiveness Awards. These books are available to buy online from this site via the CASE STUDIES tab or via www.warc.com
Welcome to the IPA Events channel where you can catch up on the latest IPA events, account management, creative or strategic sessions.
Advertising Works 20, published today (2nd November) shows how marketing communications has helped organisations as diverse as Marie Curie Cancer Care, first direct and The Economist translate big ideas into impressive results from limited budgets of up to £2.5m.
Brief Description: Faced with enormous pressures on charitable giving, Marie Curie re-deployed a small part of its 2010 advertising budget to ask people to collect money for their Great Daffodil Appeal, rather than simply give money. Remarkably, this small campaign recruited an extra 5,219 collectors. These collectors generated an additional income of £634,583, delivering a ROMI of £2.45 for every £1 spent. This equates to an extra 8,808 nursing hours for the terminally ill, thus enabling 228 patients to spend their final days at home. ;---(TAGS)--- Full Title: How Marie Curie Cancer Care benefited from using advertising to ask people to collect money rather than simply give money ; Number: 2011/23 ; Brand Name: Marie Curie Cancer Care ; Client: Marie Curie Cancer Care ; IPA_ProductCoding: Charities (All Charities) ; Agency: DLKW Lowe ; Maxus ; Author: Anna Hutson - DLKW Lowe, Jane Dorsett - Lowe Worldwide ;