The quarterly survey of marketing budgets compiled by Markit. Available to purchase as individual reports here or on an annual subscription.
The IPA’s People Management Group have today (4th December) published best practice guidelines to assist agencies in dealing with redundancy situations when there are no suitable alternatives.
A collection of useful resources for non-members related to advertising during a recession/downturn. Members can access further recession pack material, linked to the foot of this page
Increasingly, marketing personnel are being asked to measure the effects of marketing and to demonstrate how it adds value. This FREE best practice guide, produced in conjunction iwth ISBA, is aimed at anyone who wants to measure marketing payback in financial terms. It offers practical tips on measuring the effectiveness of activity and how to calculate the contribution to shareholder value.
The function of the IPA New Business Group is to discuss and act upon those issues facing IPA members working in new business.
A report of key findings from an IPA seminar: It is important to maintain advertising and marketing communications expenditure in a downturn, as cutting budgets will only be profitable in the short-term and ultimately the brand will emerge much weaker. These are just some of the findings from this IPA report, the result of an IPA seminar recently held (4th March 2008) with leading consultancies from Millward Brown; a leading UK provider of brand and consumer data, Data2Decisions; an econometric modelling consultancy, Malik PIMS (Profit Impact of Market Strategy) an econometrics consultancy, and IPA dataMINE: quantitative analysis of 880 cases from the IPA databank of effectiveness cases. As a result of the seminar, for the first time, a guideline has been produced (from the IPA dataMINE2 paper) to show how to calculate the impact on profit of cutting adspend.
The Little Book of Growth; a compilation of business transforming ideas from IPA member agencies. The book is targeted at CEOs and finance directors of the FTSE 350 and those who directly influence them; equity analysts, pension fund managers and financial journalists. It forms part of IPA President Moray MacLennan's agenda to promote the value of agencies to the Boardroom.
Members receive a 15% discount on this product.
The Little Book of Growth; a compilation of business transforming ideas from IPA member agencies. The book is targeted at CEOs and finance directors of the FTSE 350 and those who directly influence them; equity analysts, pension fund managers and financial journalists. It forms part of IPA President Moray MacLennan's agenda to promote the value of agencies to the Boardroom. Members receive a 15% discount on this product.
This report identifies the marketing practices and metrics that truly increase profitability. In this most comprehensive analysis of the communications process to date, authors Les Binet, European Director, DDB Matrix, and Peter Field, Marketing Consultant, have drawn key quantitative findings from 880 national case studies taken from the ‘IPA dataBANK’.
Members receive a 15% discount on this product.
A series of guides to calculating the real value that advertising contributes to the business - including profitability and share price.