Required Reading
Rory Sutherland, Chief Creative Officer, Ogilvy, chairs at D&AD's breakfast event: "Brand Building in a recession: How creativity can give you the edge" D&AD video.
A list of all IPA Presidents. Current IPA President is Nicola Mendelsohn.
Introduction from IPA President, Rory Sutherland, to the IPA Social online project.
Inaugural address of the new IPA President, Rory Sutherland. On Wednesday 22nd April 2009 at the London Marriott, Grosvenor Square, London.
Watch Rory Sutherland’s parting words as his two year IPA presidency came to an end and the demands of his day-job meant he was unable to attend the inauguration of his successor, Karmarama’s Nicola Mendelsohn.
A reception held at the IPA on Thursday 24th March to mark the celebration of out-going President Rory Sutherland and to launch the IPA's third in a series of behavioural economics publications: 'Let's get practical', featuring case examples of BE in practice.
'Lets Get Practical' is the last publication to come out of Rory Sutherland’s IPA Presidency.
Nicola Mendelsohn, Chairman and Partner of Karmarama, has been elected as the new President of the IPA. She succeeds Rory Sutherland, Vice-Chairman, Ogilvy Group UK. The election took place at an IPA Special Council meeting yesterday (24th March). She will deliver her inaugural speech at the IPA Members' Lunch on 6th April.
The IPA yesterday (24th March) published its 2010 Annual Review. It summarises the IPA’s activities and achievements over the past year, and includes outgoing IPA President Rory Sutherland’s highlights and hopes for the future of the IPA and the industry.
Welcome to Rory's channel - a collection of videos featuring IPA President Rory Sutherland.
Rory Sutherland, Gerry Farrell, Charlie Robertson & Martin Raymond will answer your questions on issues faced by the Scottish ad industry.
Welcome to the Behavioural Economics channel where you can find out more about Rory Sutherland (IPA President and Vice Chairman of Ogilvy Group UK), the theories and opinions about BE.
Watch what Rory Sutherland had to say about tuition fees, behavioural economics, academia and curry…
Rory Sutherland's presentation The Power of Branding at the Going Global UK China Adworks Conference held at the V&A museum on Thursday 23rd September 2010.