08/12/2003Scottish Advertising Works 3 book

Edited by James Best, Chief People and Strategic Officer for DDB, the third book in the Scottish IPA’s Advertising Works series yet again demonstrates the power of the disciplined creativity harnessed by IPA agencies in Scotland. The case histories featured in this volume show how effective communications campaigns have revolutionised the performance of business and institutions in Scotland over the past few years. Members receive a 15% discount on this product.