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Scotch Beef: Raised the way you want it - Scottish Effectiveness Awards Case Study 2005

Brief Description: A clear example of effective creative development and planning with the TV campaign character 'Glen'. The character was established as popular brand spokesman who worked effectively through the line and achieved good results for Scotch Beef. ;---(TAGS)--- Full Title: SCOTCH BEEF - RAISED THE WAY YOU WANT IT ; Number: S2005/30 ; Brand Name: Scotch Beef ; Client: Quality Meat Scotland ; IPA_ProductCoding: Food (Meat - fresh, canned, frozen) ; Agency: The Union ; Author: GILES MOFFATT ;

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