Scottish Enterprise: Call centre campaign - Scottish IPA Effectiveness Awards Case Study 1999

Brief Description: The objectives for this campaign were to: promote the benefits of Scotland as a location, create awareness of Scotland as a major location for business (particularly call centres) and to promote Locate Scotland and generate worthwhile leads. The advertising campaign exceeded client expectations ;---(TAGS)--- Full Title: LOCATE IN SCOTLAND CALL CENTRE CAMPAIGN ; Number: S1999/22 ; Brand Name: Scottish Enterprise ; Client: Scottish Enterprise ; IPA_ProductCoding: Government Departments (Development corporations) ; Agency: Marr Associates ; Author: MARK CLARK, COLIN MARR ;