Scottish Executive - Children's Hearings: Panel membership - IPA Effectiveness Awards Case Study 2005

Brief Description: The aim was to attract more of the right volunteers to apply for membership of Children's Hearings Panels. The audience were reassessed and the advertising changed to appeal to a wider demographic group, the success of the campaign showed greatly improved results ;---(TAGS)--- Full Title: CHILDREN'S HEARINGS - PANEL MEMBERSHIP ; Number: S2005/04 ; Brand Name: Scottish Executive - Children's Panel ; Client: Scottish Executive ; IPA_ProductCoding: Government Departments (Public service information campaigns) ; Agency: Barkers Scotland Limited ; Author: MICHAEL KEMSLEY, EMMA TAYLOR ;