Scottish National Blood Transfusion Service - Scottish IPA Effectiveness Awards Case Study 1999

Brief Description: SNBTS needed to collect enough blood supplies to allow medical work to continue unhindered throughout Scotland over the busy Christmas period. As a result of the new TV commercial targets for new donor recruitment were exceeded by 20% in December 1998 ;---(TAGS)--- Full Title: MEETING THE DEMAND FOR BLOOD IN SCOTLAND ; Number: S1999/15 ; Brand Name: Scottish National Blood Transfusion Service ; Client: Scottish National Blood Transfusion Service ; IPA_ProductCoding: Government Departments (Public service information campaigns) ; Agency: 1576 ADVERTISING ; Author: SARA HURST ;