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Scottish Office: Democratising Scotland - Scottish IPA Effectiveness Awards Case Study 1999

Brief Description: The objective was to challenge the negative perceptions of public services bodies or quangos and to turn around public opinion to encourage members of the public to apply for public service jobs. Over 8000 calls were made to the helpline over the five week campaign ;---(TAGS)--- Full Title: DEMOCRATISING SCOTLAND ; Number: S1999/3 ; Brand Name: Scottish Office ; Client: Scottish Office ; IPA_ProductCoding: Government Departments (Government institutions) ; Agency: Barkers ; Author: CHRIS WALLACE ;

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