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Scottish Quality Beef and Lamb Association: Making a mark - Scottish IPA Effectiveness Awards Case Study 1999

Brief Description: The campaign objectives were to increase awareness and to sustain the goodwill of the meat industry in Scotland. The campaign resulted in the best Christmas trading period for years - it is anticipated that incremental sales will more than justify initial advertising investment ;---(TAGS)--- Full Title: MAKING A MARK ; Number: S1999/21 ; Brand Name: Scottish Quality Beef And Lamb Association ; Client: Scottish Quality Beef And Lamb Association ; IPA_ProductCoding: Food (Meat - fresh, canned, frozen) ; Agency: The Leith Agency ; Author: PHIL ADAMS ;

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