14/01/2009Social Media Futures report

Social Media Futures - The future of advertising and agencies in a networked society. A 10-year perspective is the sequel to the original 2006 report, The Future of Advertising and Agencies, which put forward three alternative scenarios for the future of commercial advertising. This latest report explores in greater depth the consumer-led scenario in the context of social media (social networks, blogs, virals etc) and its likely impact on the ad industry. The project has taken 18 months and ...