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Stakis Hotels: Cold nights, warm beds - Scottish IPA Effectiveness Awards Case Study 1999

Brief Description: The aim of this campaign was to develop an effective marketing approach to encourage staying at Stakis hotels and increase profitablity during the winter months. A lightweight mailer was introduced for a winter offer and the creative idea focussed on 'gifting'. The results delivered over target by 33% ;---(TAGS)--- Full Title: COLD NIGHTS, WARM BEDS ; Number: S1999/20 ; Brand Name: Stakis Hotels ; Client: Stakis Hotels ; IPA_ProductCoding: Travel & Transport (Hotels/holiday accomodation) ; Agency: Morgan Partnership ; Author: JONATHAN WISE ;

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