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Standard Life Bank: Britain's fastest growing bank - Scottish IPA Effectiveness Awards Case Study 1999

Brief Description: The Standard Life Bank was launched with a modest advertising budget of £3.5 million. The bank had generated £1.8 billion in deposits and by the end of 1998 was Britain's fastest growing bank ;---(TAGS)--- Full Title: BRITAIN'S FASTEST GROWING BANK ; Number: S1999/5 ; Brand Name: Standard Life Bank ; Client: Standard Life Bank ; IPA_ProductCoding: Financial Services (Banks/building societies/friendly societies/banking services/accounts) ; Agency: The Union ; Feather Brooksbank ; Author: IAN MCATEER, STUART BELL ;

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