30/09/2009ARCHIVEDStrategy Group "Game Changers" conference

Every once in a while a number of people emerge and change the game within society. They move beyond what is established and regarded as ‘the norm’ and create something new and different. They are the game changers. They don’t play by the rules, they create the rules, the game and everything around it. They have appeared in fashion (Westwood), in sport (Muhammad Ali), in business (Branson) and in society (Geldof).

We want to start to answer the question — “What makes a game changer?”

What are the characteristics, strategies and behaviours of a game changer? What are the lessons we can take away from them and implement in our own working, or even personal, lives? How can they help to inspire us to think differently about solving problems? They are the innovators, rule breakers and dreamers who have made things happen and brought about change.

The IPA Strategy Group and News International will be giving a forum to some of those people breaking through in art, technology, business and non-profit organisations. With so much change ‘in the air’ we feel now is the right time to celebrate those committed to making a difference.

Our exciting line up of speakers includes:

Anne McCrossan from Child's i. Winner of the 2009 Vodafone Make a Difference Award, The Child’s i Foundation is a new breed of philanthropic organisation with an unorthodox approach to marketing, advertising and audience involvement.

Helen Marriage from Artichoke. Artichoke is a creative company that puts on extraordinary shows that change the way people look at the world. We work with the best creative minds to produce events that live in the memory forever.
•    Recent project: One and other — the Fourth Plinth in Trafalgar Square, London. (http://www.oneandother.co.uk/)

Andrew Shoben from Greyworld. They created works in some hugely coveted locations across the world, and they now have permanent installations in twelve countries.
•    Recent project: Monument to the Unknown Artist, London. (http://www.youtube.com/watch?v=s1oUy3jqwks)

Adil Abrar from Sidekick Studios. ‘A Social Innovation Company’ who use the internet to create socially useful products and services.
•    Recent project: Voicebox - This is a data visualisation project. A robot connected to the internet which gives young people a direct voice in the Houses of Parliament, by taking their virtual messages and writing them out in real time. (http://voicebox.vinspired.com/)

Jared Schiller from Tate Media. Jared will talk about TateShots, a series of short videos with a focus on modern and contemporary art. (http://channel.tate.org.uk/tateshots-blog/)

Guy Lawrence from Quintessentially. Quintessentially is a private members' club with a 24-hour global concierge service. Guy will talk about one of their latest ventures,  a charitable pop-up members lounge set up in the heart of Soho at the House of St Barnabas. (http://www.quintessentiallysoho.com/)

Come to the Magic Circle (12 Stephenson Way, London NW1 2HD) on Wednesday 2nd December to hear first-hand how they helped to change the game.

As well as hearing from our speakers, there will be a chance to participate in an interactive session with the speakers and members of the IPA Strategy Group.

Registration opens at 8:30am and the presentations will start just after 9:00am. The conference will close around 1:30pm.

Tickets cost £75 +VAT for members but for a limited time only we are offering you the chance to get a third ticket for fee when you buy two tickets. For more information, please contact Lucy Blackburn on gamechangers@ipa.co.uk or 020 7201 8266.


Please note: Bookings requesting to be paid by invoice will incur a 10% booking fee and tickets are non-refundable 48 hours before the event.