The IPA publication ‘The Future of Advertising and Agencies - A 10 year perspective’ became available on 2nd January 2007. This report sets out the findings of the extensive research and consultation process, conducted by the Future Foundation for the IPA. The report outlines what advertising will mean in the future, what the agency of the future will look like and how agencies may get paid.
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Product Code:
FADAG01BK
Category:
Reference:
AB05035 H1