12/05/2008The IPA Shop

The IPA regularly publishes books, reports and surveys which you can buy here, either as a downloadable PDF or as a hard copy. We can also recommend a number of other advertising and marketing titles through our affiliate link with Amazon.

The IPA regularly publishes books, reports and surveys which you can buy here, either as a downloadable PDF or as a hard copy. We can also recommend a number of other advertising and marketing titles through our affiliate link with amazon.co.uk

Here’s what’s on offer:

A-Z list of IPA publications and DVDs for sale  (includes extracts and book reviews)

Advertising Works  (an annual hardback series of IPA Effectiveness Awards winning cases with additional chapters from admen and women who are at the top of their game)

Behavioural Economics Publications

Bellwether Report  (a quarterly survey of 300 UK-based companies’ spending plans. Topline (free to member CEOs) and full 8-page report available.

Best Practice Guides  (a set of six free best practice guides from finding to briefing, through evaluating)

Effectiveness Awards case histories  (over 1,400 case histories are available to purchase on a case-by-case basis. Search over a number of different criteria)

IPA Annual Reviews  (available free as a PDF download)

IPA Census  (available free as PDF download)

Trends in Television Reports  (free quarterly series of PDF downloads)

IPA members that make purchases or sign up for subscriptions via this page will benefit from a series of different discounts and will not be charged for postage and packing within the UK. These discounts will automatically appear in your CART once you start shopping. Should you have any problems with your order that you can’t solve please call our Web team on 020 7235 7020. The CART symbol can be found at the top of this page.

Delivery information
For hard copy orders we aim to despatch orders within 48 hours of receipt but please allow two further working days for delivery. In the event of a problem with your order we will notify you of any delay.

Copyright
Purchasers should be aware of the Copyright terms on a number of IPA publications: no part of any publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electrical, mechanical, photocopying, recording or otherwise without the prior written permission of the IPA. For further information please contact IPA Communications Director Tessa Gooding on tessa@ipa.co.uk

Required Reading

Books: Behavioural Economics

Books available from Amazon on behavioural economics: 'Predictably Irrational' by Dan Ariely, 'Discover Your Inner Economist' by Tyler Cowen, 'Animal Spirits' by George A. Akerlof and Robert J. Shiller, 'On Roads' by Joe Moran, 'Queuing for Beginners' by Joe Moran, 'Spent' by Geoffrey Miller, 'Nudge' by Thaler and Sunstein, 'How We Decide' by Jonah Lehrer, 'Driven' by Joel Litman and Mark L. Frigo, 'The Long and Short of It' by John Kay, 'Herd: How to Change Mass Behaviour by Harnessing Our True Nature' by Mark Earls, 'Obliquity' by John Kay, 'Socialnomics' by Erik Qualman, 'Emotionomics' by Dan Hill, 'Habit: The 95% of Behaviour Marketers Ignore' by Neale Martin, 'Basic Instincts: Human Nature and the New Economics' by Pete Lunn


Books: Client Services

Books available from Amazon on Client Services:'The 80 Minute MBA' by Richard H. Thaler


Books: Marketing

Books available from Amazon on Marketing: 'The Nature of Marketing' by Chuck Brymer, 'Marketing and the Bottom Line' by Tim Ambler, 'Accountable Advertising' by Simon Broadbent, 'Advalue' by Leslie Butterfield, 'The New Marketing Manifesto' by John Grant, 'Marketing Payback' by Robert Shaw and David Merrick, 'The Hidden Persuaders' by Vance Packard, 'Marketing - The Retro Revolution' by Professor Stephen Brown, 'The New Rules of Marketing and PR' by David Meerman Scott, 'Understanding Digital Marketing Strategies for Engaging the Digital Generation' by Damian Ryan and Calvin Jones, 'Principles of Marketing' by Philip Kotler, Gary Armstrong, Veronica Wong and John Saunders, 'The Green Marketing Manifesto' by John Grant, 'Marketing to the Social Web' by Larry Weber; 'Baked In' by Alex Boguski and John Winsor.


Books: Advertising

Books Available from Amazon on Advertising; 'The Advertising Handbook' by Helen Powell, Jonathan Hardy, Sarah Hawin and Iain MacRury, 'Ogilvy on Advertising' by David Ogilvy, 'Creative Advertising: Ideas and Techniques from the World's Best Campaigns' by Mario Pricken, 'The Fundamentals of Creative Advertising' by Ken Burtenshaw, Nick Mahon and Caroline Barfoot, 'Guerilla Advertising' by Gavin Lucas and Mike Dorrain, 'Advertising' by Tony Yeshin, 'How To Get Into Advertising' by Andrea Neidle, 'Advertising: What It Is and How to Do It' by Roderick White, 'It's Not How Good You Are, It's How Good You Want To Be' by Paul Arden, 'Twenty Ads That Shook the World' by James B. Twitchell, 'Adland: A Global History of Advertising' by Mark Tungate, 'Whatever You Think, Think Opposite', by Paul Arden, 'Advertising Today' by Warren Berger, 'Rewind: Forty Years of Design and Advertising' by Michael Johnson, Jeremy Myerson and Graham Vickers.


Books: Trends and Insight

Books available from Amazon on Trends and Insight: 'Queuing for Beginners' by Joe Moran, 'Next.Now: Trends for the Future' by Marian Salzman and Ira Matathia, 'Get There Early' by Robert Johansen, 'Microtrends: Surprising Tales of the Way We Live Today' by Mark J. Penn, 'Futurewise: The Six Faces of Global Change' by Patrick Dixon, 'Tomorrow People' by Martin Raymond, 'Outliers: The Story of Success' by Malcolm Gladwell, 'Blink' by Malcolm Gladwell, 'The Tipping Point' by Malcolm Gladwell, 'Buyology' by Martin Lindstrom, 'Microtrends: The Small Forces Behind Today's Big Changes' by Mark J. Penn, 'Wikinomics' by Don Tapscott and Anthony Williams, 'The Long Tail' by Chris Anderson, 'Eveolution' by Faith Popcorn, 'Tribes' by Seth Godin, 'Complicated Lives' by Michael Willmott and William Nelson, 'Authenticity: What Consumers Really Want' by James H. Gillmore and B Joseph Pine, 'Experience Economy' by B Joseph Pine and James H Gillmore, 'Grown Up Digital' by Don Tapscott, 'Cyburbia' by James Harkin, 'Born Digital' by John Palfrey and Urs Gasser; 'Nudge' by Richard H. Thaler; 'The 80 Minute MBA' by Richard Reeves and John Knell; 'Free' by Chris Anderson; 'What The Dog Saw' by Malcolm Gladwell; 'Consumerology: The Myth of Market Research, the Truth about Consumer Behaviour and the Psychology of Shopping' by Philip Graves


Books: Strategy

Books available from Amazon on Strategy: "How To Plan Advertising" - Alan Cooper; "Excellence In Advertising" - Leslie Butterfield; "Space Race: An Insiders View of Communications Planning" - Jim Taylor; "Life After the 30 Second Spot" - Joseph Jaffe; "Branding Unbound" - Rick Mathieson; "The Advertising Mind" - Erik Du Plessis; "Herd: How To Change Mass Behaviour" - Mark Earls; "The Jelly Effect: How To Make Your Communication Stick" - Andy Bounds; "Truth, Lies and Advertising" - Jon Steel; The Tipping Point - Malcolm Gladwell, "The Hidden Power of Advertising" - Robert Heath; "Get There Early" - Robert Johansen; "Where the Suckers Moon" - Randall Rothenberg; "Tribes" - Seth Godin; "Chief Culture Officer" by Grant McCraken


Books: Digital

Books available from Amazon on Digital: 'Being Digital' by Nicolas Negroponte; 'Click: What We Do Online and Why It Matters' by Bill Tancer, 'Groundswell' by Charlene Li and Josh Bernoff; 'The Long Tail' by Chris Anderson; 'Marketing To The Social Web' by Larry Weber; 'Meatball Sundae' by Seth Godin; 'Buzz Marketing: Get People To Talk About Your Stuff' by Mark Hughes; 'Convergence Culture' by Henry Jenkins; 'Connected Marketing: The Viral Buzz and Word of Mouth Revolution' by Justin Kirby and Paul Marsden; 'Blog Marketing' by Jeremy Wright; 'The Nature of Marketing' by Chuck Bryner, 'Cyburbia' by James Harkin, 'Born Digital' by John Palfrey and Urs Gasser, 'Grown Up Digital' by Don Tapscott; 'Yes We Did! An Insider Look at How Social Media Built the Obama Brand'by Rahaf Harfoush; 'Facebook Marketing: Leverage Social Media to Grow Your Business' by Steve Holzne; 'Content Nation: Surviving and Thriving as Social Media Technology Changes our Lives and our Future' by John Blossom; 'Twitter Power: How to Dominate Your Market One Tweet at a Time' by Joel Comm, Anthony Robbins & Ken Bruce; 'The Social Media Bible' by Lon Safko & David K. Brake; 'Free' by Chris Anderson; 'Engage' by Brian Solis; 'Trust Agents' by Chris Brogan and Julien Smith; 'The New Community Rules' by Tamar Weinberg; 'Open Leadership' buy Charlene Li; 'Cognitive Surplus: Creativity and Generosity in a Connected Age' by Clay Shirky; 'Here Comes Everybody' by Clay Shirky; 'Website Owner's Manual' by Paul Boag


Books: New Business

Books available from Amazon on New Business:'Winning New Business in the Professional Services Sector' by Michael Roe; 'Perfect Pitch: The Art of Selling Ideas and Winning New Business' by Jon Steel; 'Using and Choosing an Advertising Agency, An Insider's View' by John Ward; 'Working with Agencies, An Insider's Guide' by Michael Sims; 'Pitching To Win: The Art of Winning New Business' by David Kean; 'The 80 Minute MBA' by Richard H. Thaler


Books: Creative Inspiration

Books available from Amazon on Creative Inspiration: 'One Hundred and One Things to Do' by Kesselskramer; 'Tres Logos' by R. Klanten and N. Bourguin; 'Surreal Things: Surrealism and Design' by Ghislaine Wood; 'Advertising: New Techniques for Visual Seduction' by by Uwe Stoklossa and Thomas Rempen; 'We Love Magazines' by Andrew Losowsky; 'Advertising Now! Online' by Julius Wiedemann; 'Poster-art: Innovation in Poster Design' by Charlotte Rivers; 'Advertising Is Dead: Long Live Advertising! : Over 200 Inspiring Campaigns for the New Marketplace' by Tom Himpe and Will Collin; 'The Guerilla Art Kit' by Keri Smith; 'Onehundredat360degrees: Graphic Design's New Global Generation' by Mike Dorrian and Liz Farrelly; 'Epica Book Twenty: Europe's Best Advertising' from Ava Publishing;'How Soon Is Now: 60 Years of the ICA' by Ekow Eshun and Pamela John; 'Art of Looking Sideways' by Alan Fletcher; 'The Animation Bible' by Maureen Furniss; 'One Hundred Days of Monsters' by Stefan Bucher; 'Its Not How Good You Are, Its How Good You Want To Be' by Paul Arden; 'Whatever You Think,Think the Opposite' by Paul Arden; 'The Fundamentals of Creative Design' by Gavin Ambrose and Paul Harris; 'How To Do Better Creative Work' by Steve Harrison; 'Creative Mischief' by Dave Trott; 'This is Advertising' by Eliza Williams


Books: History of Advertising

Books available from Amazon on the History of Advertising: 'Adland: A global history of Advertising' by Mark Tungate; 'Get Smashed!: The Story of the Men Who Made the Adverts That Changed Our Lives' by Sam Delaney, 'Rewind: Forty Years of Design and Advertising' by Jeremy Myerson, Graham Vickers, Jeremy Bullmore, Alan Fletcher, Richard Seymour, John Webster, Peter York; 'Powers of Persuasion: The Inside Story of British Advertising' by Winston Fletcher


Books: Agency Life

Books Available from Amazon on Agency Management: 'Ogilvy on Advertising' by David Ogilvy; 'Weird Ideas that Work' by Robert I. Sutton,'Behind the Scenes in Advertising' by Jeremy Bullmore, 'Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing' by Jeremy Bullmore; 'Confessions of an Advertising Man' by David Ogilvy, ' The King of Madison Avenue' by Kenneth Roman, 'E.' by Matt Beaumont, 'The E. Before Christmas' by Matt Beaumont, 'Hoopla' by Crispin Porter, Bogusky and Warren Berger, 'Creative Company' by Andy Law, 'Open Minds' by Andy Law, 'Saatchi & Saatchi' by Alison Fendley, 'Tantrums and Talent' by Winston Fletcher, 'The Work: 25 Years of Fallon' by Pat Fallon and Bob Barrie; 'Creative Mischief' by Dave Trott



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