12/05/2008The IPA Shop

Provides a one-stop search on the IPA site for books and other products available for purchase directly from the IPA or recommended titles via our affiliate link with amazon.co.uk

This search scenario looks for books and other products on the IPA website that are available for purchase.  IPA members get discounted prices on all IPA products and postage and packing is free for all purchasers in the UK

IPA products can be found by clicking on this Publications List.

Our annually published Advertising Works books have thought-provoking chapters on a number of topics as well as containing the very best case histories from that year's IPA Effectiveness Awards.

Our Bellwether Reports are available to subscribers from Markit on a quarterly basis.

Annual Reviews are available from this site as PDF downloads, free of charge.

Our quarterly Trends in Television research series is available as a series of PDF downloads, free to members and available for purchase by non-members.

We also recommend a range of other book titles, available via our Associates arrangement with amazon.co.uk: IPA/Amazon affiliate deal

Required Reading

Books: Strategy

Books available from Amazon on Strategy: How To Plan Advertising - Alan Cooper, Execellence In Advertising - Leslie Butterfield, Space Race: An Insiders View of Communications Planning - Jim Taylor, Life After the 30 Second Spot - Joseph Jaffe, Branding Unbound - Rick Mathieson, The Advertising Mind - Erik Du Plessis, Herd: How To Change Mass Behaviour - Mark Earls, The Jelly Effect: How To Make Your Communication Stick - Andy Bounds, Truth, Lies and Advertising - Jon Steel, The Tipping Point - Malcolm Gladwell, The Hidden Power of Advertising - Robert Heath, Get There Early - Robert Johansen, Where the Suckers Moon - Randall Rothenberg


Books: Digital

Books available from Amazon on Digital: 'Being Digital' by Nicolas Negroponte; 'Groundswell' by Charlene Li and Josh Bernoff; 'The Long Tail' by Chris Anderson; 'Marketing To The Social Web' by Larry Weber; 'Meatball Sundae' by Seth Godin; 'Buzz Marketing: Get People To Talk About Your Stuff' by Mark Hughes; 'Convergence Culture' by Henry Jenkins; 'Connected Marketing: The Viral Buzz and Word of Mouth Revolution' by Justin Kirby and Paul Marsden; 'Blog Marketing' by Jeremy Wright


Books: New Business

Books available from Amazon on New Business: 'Eating the Big Fish' by Adam Morgan, 'Winning New Business in the Professional Services Sector' by Michael Roe, 'Perfect Pitch' by Jon Steel


Books: Creative Inspiration

Books available from Amazon on Creative Inspiration: 'One Hundred and One Things to Do' by Kesselskramer; 'Tres Logos' by R. Klanten and N. Bourguin; 'Surreal Things: Surrealism and Design' by Ghislaine Wood; 'Advertising: New Techniques for Visual Seduction' by by Uwe Stoklossa and Thomas Rempen; 'We Love Magazines' by Andrew Losowsky; 'Advertising Now! Online' by Julius Wiedemann; 'Poster-art: Innovation in Poster Design' by Charlotte Rivers; 'Advertising Is Dead: Long Live Advertising! : Over 200 Inspiring Campaigns for the New Marketplace' by Tom Himpe and Will Collin; 'The Guerilla Art Kit' by Keri Smith; 'Onehundredat360degrees: Graphic Design's New Global Generation' by Mike Dorrian and Liz Farrelly; 'Epica Book Twenty: Europe's Best Advertising' from Ava Publishing;'How Soon Is Now: 60 Years of the ICA' by Ekow Eshun and Pamela John; 'Art of Looking Sideways' by Alan Fletcher; 'The Animation Bible' by Maureen Furniss; 'One Hundred Days of Monsters' by Stefan Bucher; 'Its Not How Good You Are, Its How Good You Want To Be' by Paul Arden; 'Whatever You Think,Think the Opposite' by Paul Arden


Books: History of Advertising

Books available from Amazon on the History of Advertising: 'Adland: A global history of Advertising' by Mark Tungate; 'Get Smashed!: The Story of the Men Who Made the Adverts That Changed Our Lives' by Sam Delaney, 'Rewind: Forty Years of Design and Advertising' by Jeremy Myerson, Graham Vickers, Jeremy Bullmore, Alan Fletcher, Richard Seymour, John Webster, Peter York; 'Powers of Persuasion: The Inside Story of British Advertising' by Winston Fletcher


Books: Agency Life

Books Available from Amazon on Agency Management: 'Ogilvy on advertising' by David Ogilvy; 'Weird ideas that work' by Robert I. Sutton,'Behind the Scenes in Advertising' by Jeremy Bullmore, 'Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing' by Jeremy Bullmore



Other Useful Reading

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