Books available from Amazon on Strategy: How To Plan Advertising - Alan Cooper, Execellence In Advertising - Leslie Butterfield, Space Race: An Insiders View of Communications Planning - Jim Taylor, Life After the 30 Second Spot - Joseph Jaffe, Branding Unbound - Rick Mathieson, The Advertising Mind - Erik Du Plessis, Herd: How To Change Mass Behaviour - Mark Earls, The Jelly Effect: How To Make Your Communication Stick - Andy Bounds, Truth, Lies and Advertising - Jon Steel, The Tipping Point - Malcolm Gladwell, The Hidden Power of Advertising - Robert Heath, Get There Early - Robert Johansen, Where the Suckers Moon - Randall Rothenberg
Books available from Amazon on Digital: 'Being Digital' by Nicolas Negroponte; 'Groundswell' by Charlene Li and Josh Bernoff; 'The Long Tail' by Chris Anderson; 'Marketing To The Social Web' by Larry Weber; 'Meatball Sundae' by Seth Godin; 'Buzz Marketing: Get People To Talk About Your Stuff' by Mark Hughes; 'Convergence Culture' by Henry Jenkins; 'Connected Marketing: The Viral Buzz and Word of Mouth Revolution' by Justin Kirby and Paul Marsden; 'Blog Marketing' by Jeremy Wright
Books available from Amazon on New Business: 'Eating the Big Fish' by Adam Morgan, 'Winning New Business in the Professional Services Sector' by Michael Roe, 'Perfect Pitch' by Jon Steel
Books available from Amazon on Creative Inspiration: 'One Hundred and One Things to Do' by Kesselskramer; 'Tres Logos' by R. Klanten and N. Bourguin; 'Surreal Things: Surrealism and Design' by Ghislaine Wood; 'Advertising: New Techniques for Visual Seduction' by by Uwe Stoklossa and Thomas Rempen; 'We Love Magazines' by Andrew Losowsky; 'Advertising Now! Online' by Julius Wiedemann; 'Poster-art: Innovation in Poster Design' by Charlotte Rivers; 'Advertising Is Dead: Long Live Advertising! : Over 200 Inspiring Campaigns for the New Marketplace' by Tom Himpe and Will Collin; 'The Guerilla Art Kit' by Keri Smith; 'Onehundredat360degrees: Graphic Design's New Global Generation' by Mike Dorrian and Liz Farrelly; 'Epica Book Twenty: Europe's Best Advertising' from Ava Publishing;'How Soon Is Now: 60 Years of the ICA' by Ekow Eshun and Pamela John; 'Art of Looking Sideways' by Alan Fletcher; 'The Animation Bible' by Maureen Furniss; 'One Hundred Days of Monsters' by Stefan Bucher; 'Its Not How Good You Are, Its How Good You Want To Be' by Paul Arden; 'Whatever You Think,Think the Opposite' by Paul Arden
Books available from Amazon on the History of Advertising: 'Adland: A global history of Advertising' by Mark Tungate; 'Get Smashed!: The Story of the Men Who Made the Adverts That Changed Our Lives' by Sam Delaney, 'Rewind: Forty Years of Design and Advertising' by Jeremy Myerson, Graham Vickers, Jeremy Bullmore, Alan Fletcher, Richard Seymour, John Webster, Peter York; 'Powers of Persuasion: The Inside Story of British Advertising' by Winston Fletcher
Books Available from Amazon on Agency Management: 'Ogilvy on advertising' by David Ogilvy; 'Weird ideas that work' by Robert I. Sutton,'Behind the Scenes in Advertising' by Jeremy Bullmore, 'Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing' by Jeremy Bullmore