Books Available from Amazon on Advertising; 'The Advertising Handbook' by Helen Powell, Jonathan Hardy, Sarah Hawin and Iain MacRury, 'Ogilvy on Advertising' by David Ogilvy, 'Creative Advertising: Ideas and Techniques from the World's Best Campaigns' by Mario Pricken, 'The Fundamentals of Creative Advertising' by Ken Burtenshaw, Nick Mahon and Caroline Barfoot, 'Guerilla Advertising' by Gavin Lucas and Mike Dorrain, 'Advertising' by Tony Yeshin, 'How To Get Into Advertising' by Andrea Neidle, 'Advertising: What It Is and How to Do It' by Roderick White, 'It's Not How Good You Are, It's How Good You Want To Be' by Paul Arden, 'Twenty Ads That Shook the World' by James B. Twitchell, 'Adland: A Global History of Advertising' by Mark Tungate, 'Whatever You Think, Think Opposite', by Paul Arden, 'Advertising Today' by Warren Berger, 'Rewind: Forty Years of Design and Advertising' by Michael Johnson, Jeremy Myerson and Graham Vickers, 'The Brutal Simplicity of Thought: How It Changed The World' by Lord Saatchi, 'Hegarty on Advertising: Turning Intelligence Into Magic,' by John Hegarty, 'Creative Mischief' by Dave Trott, 'Advertising: A Very Short Introduction,' by Winston Fletcher, 'The Powers of Persuasion: The Inside Story of British Advertising 1951-2000' by Winston Fletcher.
Books Available from Amazon on Agency Management: 'Ogilvy on Advertising' by David Ogilvy; 'Weird Ideas that Work' by Robert I. Sutton,'Behind the Scenes in Advertising' by Jeremy Bullmore, 'Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing' by Jeremy Bullmore; 'Confessions of an Advertising Man' by David Ogilvy, ' The King of Madison Avenue' by Kenneth Roman, 'E.' by Matt Beaumont, 'The E. Before Christmas' by Matt Beaumont, 'Hoopla' by Crispin Porter, Bogusky and Warren Berger, 'Creative Company' by Andy Law, 'Open Minds' by Andy Law, 'Saatchi & Saatchi' by Alison Fendley, 'Tantrums and Talent' by Winston Fletcher, 'The Work: 25 Years of Fallon' by Pat Fallon and Bob Barrie; 'Creative Mischief' by Dave Trott; 'How To Make It As An Agency Creative' by Simon Veksner; 'Ad Women: How They Impact What We Need, Want and Buy' by Juliann Sivulka; 'Hegarty on Advertising: Turning Intelligence into Magic,' by John Hegarty; 'The Real Mad Men' by Andrew Cracknell
Books available from Amazon on behavioural economics: 'Predictably Irrational' by Dan Ariely, 'Discover Your Inner Economist' by Tyler Cowen, 'Animal Spirits' by George A. Akerlof and Robert J. Shiller, 'On Roads' by Joe Moran, 'Queuing for Beginners' by Joe Moran, 'Spent' by Geoffrey Miller, 'Nudge' by Thaler and Sunstein, 'How We Decide' by Jonah Lehrer, 'Driven' by Joel Litman and Mark L. Frigo, 'The Long and Short of It' by John Kay, 'Herd: How to Change Mass Behaviour by Harnessing Our True Nature' by Mark Earls, 'Obliquity' by John Kay, 'Socialnomics' by Erik Qualman, 'Emotionomics' by Dan Hill, 'Habit: The 95% of Behaviour Marketers Ignore' by Neale Martin, 'Basic Instincts: Human Nature and the New Economics' by Pete Lunn, 'Where Good Ideas Come From: The Natural History of Innovation' by Steven Johnson, 'Mesh - Why the Future of Business is Sharing' by Lisa Gansky, 'The Mood of Information: Online Behavioural Advertising,' by Andrew McStay, 'What's Mine Is Yours: How Collaborative Consumption Is Changing The Way We Live' by Rachel Botsman and Roo Rogers, 'Together: How Small Groups Achieve Big Things,' by Henry Hemming, 'The Upside of Irrationality: The Unexpected Benefits of Defying Logic At Work And At Home,' by Dan Ariely, 'Sway: The Irresistable Pull Of Irrational Behaviour,' by Ori Baufman and Rom Baufman, 'The Invisible Gorilla: And Other Ways Our Intuition Deceives Us,' by Christopher Chabris and Daniel Simons.
Books available from Amazon on Client Services:'The 80 Minute MBA' by Richard H. Thaler; 'How To Lead' by Jo Owen
Books available from Amazon on Creative Inspiration: 'One Hundred and One Things to Do' by Kesselskramer; 'Tres Logos' by R. Klanten and N. Bourguin; 'Surreal Things: Surrealism and Design' by Ghislaine Wood; 'Advertising: New Techniques for Visual Seduction' by by Uwe Stoklossa and Thomas Rempen; 'We Love Magazines' by Andrew Losowsky; 'Advertising Now! Online' by Julius Wiedemann; 'Poster-art: Innovation in Poster Design' by Charlotte Rivers; 'Advertising Is Dead: Long Live Advertising! : Over 200 Inspiring Campaigns for the New Marketplace' by Tom Himpe and Will Collin; 'The Guerilla Art Kit' by Keri Smith; 'Onehundredat360degrees: Graphic Design's New Global Generation' by Mike Dorrian and Liz Farrelly; 'Epica Book Twenty: Europe's Best Advertising' from Ava Publishing;'How Soon Is Now: 60 Years of the ICA' by Ekow Eshun and Pamela John; 'Art of Looking Sideways' by Alan Fletcher; 'The Animation Bible' by Maureen Furniss; 'One Hundred Days of Monsters' by Stefan Bucher; 'Its Not How Good You Are, Its How Good You Want To Be' by Paul Arden; 'Whatever You Think,Think the Opposite' by Paul Arden; 'The Fundamentals of Creative Design' by Gavin Ambrose and Paul Harris; 'How To Do Better Creative Work' by Steve Harrison; 'Creative Mischief' by Dave Trott; 'This is Advertising' by Eliza Williams; 'How To Make it as an Agency Creative' by Simon Veksner; 'Information is Beautiful' by David McCandless
Books available from Amazon on Digital: 'Being Digital' by Nicolas Negroponte; 'Click: What We Do Online and Why It Matters' by Bill Tancer, 'Groundswell' by Charlene Li and Josh Bernoff; 'The Long Tail' by Chris Anderson; 'Marketing To The Social Web' by Larry Weber; 'Meatball Sundae' by Seth Godin; 'Buzz Marketing: Get People To Talk About Your Stuff' by Mark Hughes; 'Convergence Culture' by Henry Jenkins; 'Connected Marketing: The Viral Buzz and Word of Mouth Revolution' by Justin Kirby and Paul Marsden; 'Blog Marketing' by Jeremy Wright; 'The Nature of Marketing' by Chuck Bryner, 'Cyburbia' by James Harkin, 'Born Digital' by John Palfrey and Urs Gasser, 'Grown Up Digital' by Don Tapscott; 'Yes We Did! An Insider Look at How Social Media Built the Obama Brand'by Rahaf Harfoush; 'Facebook Marketing: Leverage Social Media to Grow Your Business' by Steve Holzne; 'Content Nation: Surviving and Thriving as Social Media Technology Changes our Lives and our Future' by John Blossom; 'Twitter Power: How to Dominate Your Market One Tweet at a Time' by Joel Comm, Anthony Robbins & Ken Bruce; 'The Social Media Bible' by Lon Safko & David K. Brake; 'Free' by Chris Anderson; 'Engage' by Brian Solis; 'Trust Agents' by Chris Brogan and Julien Smith; 'The New Community Rules' by Tamar Weinberg; 'Open Leadership' buy Charlene Li; 'Cognitive Surplus: Creativity and Generosity in a Connected Age' by Clay Shirky; 'Here Comes Everybody' by Clay Shirky; 'Website Owner's Manual' by Paul Boag; 'Digital Advertising: Past,Present and Future by Creative Social, Patrick Burgoyne and Daniele Fiandaca (Kindle Version); Digital Advertising by Andrew McStay; 'The Longer Long Tail' by Chris Anderson; 'Brand Digital' by Allen P. Adamson; 'Cognitive Surplus' by Clay Shirky; 'Spending Advertising Money in the Digital Age: How the Navigate the Media Flow' by Hamish Pringle and Jim Marshall; 'Getting Real: The Smarter, Faster, Easier Way to Build A Successful Web Application,' by 37 Signals, Jason Fried, David Heinemeier Hansson and Matthew Lindeman; Rework: Change the way you Work Forever,'by Jason Fried and David Heinemeier Hansson; 'Social Media Metrics: How to Measure And Optimise your Marketing Investment,' by Jim Sterne; 'Digital Marketing: Strategies for Online Success,'by Godfrey Parking; 'Inbound Marketing: Get Found Using Google, Social Media and Blogs,' by Brian Halligan and Damesh Shah; 'Fusion: The New Way of Marketing,' by David Taylor and David Miles; 'Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation,'by David Taylor and David Miles; 'Internet Marketing: Strategy Implementation and Practice ( Financial Times( Prentice Hall))' by David Chaffey, Fiona Ellis-Chadwick and Richard Mayer; 'Paid, Owned, Earned: Maximising Marketing Returns in a Socially Connected World,' by Nick Burcher; 'Web Analytics 2.0: The Art of Online Accountability and Science of Consumer Centricity,' by Avinash Kaushik
Books available from Amazon on the History of Advertising: 'Adland: A global history of Advertising' by Mark Tungate; 'Get Smashed!: The Story of the Men Who Made the Adverts That Changed Our Lives' by Sam Delaney, 'Rewind: Forty Years of Design and Advertising' by Jeremy Myerson, Graham Vickers, Jeremy Bullmore, Alan Fletcher, Richard Seymour, John Webster, Peter York; 'Powers of Persuasion: The Inside Story of British Advertising' by Winston Fletcher
Books available from Amazon on Marketing: 'The Nature of Marketing' by Chuck Brymer, 'Marketing and the Bottom Line' by Tim Ambler, 'Accountable Advertising' by Simon Broadbent, 'Advalue' by Leslie Butterfield, 'The New Marketing Manifesto' by John Grant, 'Marketing Payback' by Robert Shaw and David Merrick, 'The Hidden Persuaders' by Vance Packard, 'Marketing - The Retro Revolution' by Professor Stephen Brown, 'The New Rules of Marketing and PR' by David Meerman Scott, 'Understanding Digital Marketing Strategies for Engaging the Digital Generation' by Damian Ryan and Calvin Jones, 'Principles of Marketing' by Philip Kotler, Gary Armstrong, Veronica Wong and John Saunders, 'The Green Marketing Manifesto' by John Grant, 'Marketing to the Social Web' by Larry Weber; 'Baked In' by Alex Boguski and John Winsor.
Books available from Amazon on New Business:'Winning New Business in the Professional Services Sector' by Michael Roe; 'Perfect Pitch: The Art of Selling Ideas and Winning New Business' by Jon Steel; 'Using and Choosing an Advertising Agency, An Insider's View' by John Ward; 'Working with Agencies, An Insider's Guide' by Michael Sims; 'Pitching To Win: The Art of Winning New Business' by David Kean; 'The 80 Minute MBA' by Richard H. Thaler
Books available from Amazon on Strategy: "How To Plan Advertising" by Alan Cooper; "Excellence In Advertising" by Leslie Butterfield; "Space Race: An Insiders View of Communications Planning" by Jim Taylor; "Life After the 30 Second Spot" by Joseph Jaffe; "Branding Unbound" by Rick Mathieson; "The Advertising Mind" by Erik Du Plessis; "Herd: How To Change Mass Behaviour" - Mark Earls; "The Jelly Effect: How To Make Your Communication Stick" - Andy Bounds; "Truth, Lies and Advertising" - Jon Steel; The Tipping Point by Malcolm Gladwell, "The Hidden Power of Advertising" by Robert Heath; "Get There Early" by Robert Johansen; "Where the Suckers Moon" by Randall Rothenberg; "Tribes" by Seth Godin; "Chief Culture Officer" by Grant McCraken; 'Baked In' by Alex Boguski and John Winsor; 'Spending Advertising Money in the Digital Age: How the Navigate the Media Flow' by Hamish Pringle and Jim Marshall; 'Accountable Advertising' by Simon Broadbent; 'A Masterclass of Brand Planning: The Timeless Works of Stephen King,' edited by Judy Lannon and Merry Baskin; 'Brand Media Strategy' by Anthony Young; 'Here Comes Everybody' by Clay Shirky; 'Cognitive Surplus' by Clay Shirky; 'Where Good Ideas Come From,' by Steven Johnson; 'Making Good Ideas Happen' by Scott Belsky; 'How Brands Grow' by Byron Sharp; 'Consumerology' by Philip Graves; 'Why We Buy' by Paco Underhill; 'Inside Her Pretty Little Head,' by Jane Cunningham and Phillipa Roberts; 'Branded Male,' by Mark Tungate.
Books available from Amazon on Trends and Insight: 'Queuing for Beginners' by Joe Moran, 'Next.Now: Trends for the Future' by Marian Salzman and Ira Matathia, 'Get There Early' by Robert Johansen, 'Microtrends: Surprising Tales of the Way We Live Today' by Mark J. Penn, 'Futurewise: The Six Faces of Global Change' by Patrick Dixon, 'Tomorrow People' by Martin Raymond, 'Outliers: The Story of Success' by Malcolm Gladwell, 'Blink' by Malcolm Gladwell, 'The Tipping Point' by Malcolm Gladwell, 'Buyology' by Martin Lindstrom, 'Microtrends: The Small Forces Behind Today's Big Changes' by Mark J. Penn, 'Wikinomics' by Don Tapscott and Anthony Williams, 'The Long Tail' by Chris Anderson, 'Eveolution' by Faith Popcorn, 'Tribes' by Seth Godin, 'Complicated Lives' by Michael Willmott and William Nelson, 'Authenticity: What Consumers Really Want' by James H. Gillmore and B Joseph Pine, 'Experience Economy' by B Joseph Pine and James H Gillmore, 'Grown Up Digital' by Don Tapscott, 'Cyburbia' by James Harkin, 'Born Digital' by John Palfrey and Urs Gasser; 'Nudge' by Richard H. Thaler; 'The 80 Minute MBA' by Richard Reeves and John Knell; 'Free' by Chris Anderson; 'What The Dog Saw' by Malcolm Gladwell; 'Consumerology: The Myth of Market Research, the Truth about Consumer Behaviour and the Psychology of Shopping' by Philip Graves; 'The Longer, Long Tail, by Chris Anderson; 'Here Comes Everybody' by Clay Shirky; 'The Cognitive Surplus' by Clay Shirky