22/12/2009ARCHIVEDThe Power of Insights and Ideas in Healthcare Advertising

There have always been those who doubted the difference that an insightful, powerfully crafted idea can make in what are deemed to be “rationale- based” decisions about health. Clients (especially on the Pharmaceutical side) often don’t understand or appreciate the importance of insight in the development of brand communication ideas.

This workshop, led by Graeme Read (Torre Lazur McCann) and Dominic Owens (Seven Stones), will investigate how we can improve the power of our ideas by helping our clients appreciate the value of insight. They will draw on examples from those markets that have bought into emotional-based insights and discuss how we may help our clients spot an insight, thus raising the standard of our communication ideas in the pharma industry.

Michel and Graeme will be drawing on observations made in the first session last year and developing them further using new case studies.

This workshop is aimed at mid to senior levels employees.

WHEN: Thursday 11th March.
TIME: Registration opens at 6:00pm. The first presentation will start at 6:30pm.
WHERE: IPA, 44 Belgrave Square, London SW1X 8QS.

Tickets are £35 +VAT for members and £80 +VAT for non-members. 

Please note: bookings requesting to be paid by invoice will incur a 10% administration fee and tickets are non-refundable within 48 hours of the event.