Search has evolved from being a traditional advertising medium to a gateway that brands use to engage with their customers through social search. The increasing uptake of social media and the push towards deals like real-time search by the likes of Google and Bing with Twitter, means that agencies and brands need to ensure social search is an integral part of the marketing mix.
Come along to the seminar to learn how brands have embraced this new technique and how Microsoft and Facebook are innovating to provide agencies with the tools and capabilities for optimising their social search campaigns.
Speakers will include;
Jon Harvey (Agency Group Head) and Josh Smith (Head of Agency Technology and Performance) Facebook
• What techniques in Search (SEO) can be applied within Facebook Search to benefit visibility
• Using Facebook in Search Marketing externally to the Search Engine rankings benefit
• How do you use Facebook in the overall Marketing Mix as a channel
Stefan Weitz (Director of Search) Microsoft
• Recent updates and the launch of Bing
• What does Bing offer in Social Search to the marketer
• Update on the Twitter deal
• How are Bing and Microsoft utilising Social Search as an organisation
• What is next in 2010 for Microsoft and Bing in Social Search
Toyota Case Study - Nilhan Javasinghe (Digital Strategist) iCrossing
• How is Toyota approaching Social Search
• What was the reason for engaging in this technique
• What were the challenges the company faced
• What are the outcomes of the campaign
• How was it integrated with Toyota's overall marketing push
• What tips would they give other brands looking to utilise this
The seminar is taking place on Thursday 25th February at the IPA (44 Belgrave Square, London SW1X 8QS). Registration opens at 8:30am and the first presentation will start at 9:00am. The session will finish around 10:45am. Breakfast will be provided.
Tickets are £30 (+ VAT) for members and £60 (+ VAT) for non-members.
Please note: bookings requesting to be paid by invoice will incur a 10% administration fee and tickets are non-refundable within 48 hours of the event.
Event Dates:
25/02/2010
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Location:
IPA, 44 Belgrave Square, SW1X 8QS
Booking Deadline:
24/02/2010
Pricing inc VAT:
Member Ticket - £35.25
Non Member Ticket - £70.50
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Event Contact:
Katherine Everard
Email:
katherine@ipa.co.uk
Phone:
020 7201 9693
Venue Website:
www.ipa.co.uk
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