The hotly awaited TouchPoints 2 Initiative is to be launched at an industry and press conference on 3rd July from 9am-11am at the Imagination Gallery. This new data will provide a fresh and unique view on how media is consumed, and a clear comparison of how people's lifestyles have changed in the two years since the original TouchPoints data launch.
Speakers at the conference include representatives from both the creative and media side of the industry, as well as from the COI and The London Paper. They are:
• Jim Marshall, Chairman Media Futures Group and Chairman Starcom UK - Welcome and introduction.
• Grant Millar, Member of IPA Media Futures Group responsible for TouchPoints and Joint Managing Director, Vizeum - Life since IPA TouchPoints 1.
• Ian Clark, Managing Director, The London Paper - The changing media landscape:a publisher’s view.
• Richard Helyar, Head of Channel Insight, BBH - IPA TouchPoints as a tool to aid creative thinking.
• Mark Cross, Communications Planning Director, COI - Integrated thinking, integrated planning:an advertiser’s view.
Says Grant Millar, who has recently been appointed as representative of the TouchPoints Initiative within the IPA Media Futures Group, “Consumers care nothing for the channel demarcations of our industry. Our research needs to be as fluid as their experience of media in this increasingly digital world. TouchPoints elevates the opportunity within media research beyond the old-world silos of channel-by-channel incompatible studies to enable a genuinely joined-up perspective of engagement and effectiveness.”
Grant Millar’s profile
Grant is Joint Managing Director of Vizeum UK, an Aegis PLC media agency, with clients including Coca-Cola, BMW/MINI, AOL and The Halifax. He manages over 100 people and is responsible for client billings worth £220m. Grant helps to run the Advertising Association's Media Business Course Committee for young people entering the industry, and has been elected onto the IPA’s Media Futures Group, taking responsibility for the TouchPoints Initiative. Before joining Vizeum in 2005, Grant was BT's Head of Planning and Media for six years, where he was responsible for a marketing budget of more than £250m, and where he wrote the original plan and brief for the launch of broadband in the UK. He was Campaign Magazine's first ever client-side 'Face to Watch', and in 2003 won the BT Marketer of the Year award.
For more information about the TouchPoints Initiative, please visit the TouchPoints website
For further details about the launch please contact Alice Philpot on 020 7201 8234 or email touchpoints@ipa.co.uk.