Press Releases
Results of third IPA TouchPoints Survey - July 2010
Launch of USA TouchPoints - March 2010
IPA TouchPoints2: Launch of the SuperHub - July 2008
Vision vs Practice seminar - June 2007
Integrated Planning Database press release - October 2006
Hub Survey press launch - March 2006
Press Cuttings
ESPN Plans Massive Cross-Platform Research on World Cup - AdAge Mediaworks, 22nd March 2010
TouchPoints roll-out for U.S. - Mr Web
Mediamark partners with MBI for proposed 2011 launch of U.S. TouchPoints - Research Magazine
MRI, MBI partner to launch multimedia planning database - Audience
IPA's TouchPoints touches down in U.S. - WARC
Consumer database initiative launches - Brandweek
ESPN plans massive cross-platform research on World Cup - Advertising Age
IPA's TouchPoints touches down in U.S. - Insight and research
Close-up: How brands are making conversation - Campaign
Ipsos replaces TNS on IPA's Touchpoints survey - Research magazine
IPA announces third TouchPoints multi-media study in UK - Fipp research
Ipsos MediaCT awarded TouchPoints3 contract - Ipsos Mori
Royal Mail Smilers delivered the goods - Brand Republic
Thinkbox chief executive Tess Alps' letter in response to Mark Ritson's column - Marketing magazine
Media Forum: Is UKOM a web revolution? - Campaign
Media: Double Standards - 'TV is the best medium to market most things' - Campaign
Opinion is split over the value of 2012 Olympic Games for Britain - Media Week
McArthur measures up to online data challenge - Media Week
Internet usage lags behind TV and radio, as 15 to 34s remain traditional - Media Week
Media Mix - The power of the national game - Media Week
Media Mix - Work in progress - Media Week
Even cut-throat rivals may find profit in a touch of collaboration - Media Week
The Years ahead for...Media Planning - Campaign
The Years ahead for...Newspapers - Campaign
The Years ahead for...Outdoor - Campaign
Unlocking the secrets of TouchPoints, 17th October 2006 - IPA Adnews article by former TouchPoints Commercial Director, Mark Cross
Britain's IPA launches integrated planning database - WARC, 9th October 2006 (Subscription required to view)
Advertisers tool up for the multimedia world - Guardian Unlimited, 6th October 2006
Calls for web currency as IPA launches integrated planning database - Research-live.com, 5th October 2006
IPA to brief planners on second TouchPoints database - Research-live.com, 11th September 2006
Informed Marketing, explains how TouchPoints will give UK planners the ability to plan fully integrated campaigns coherently - Admap, July/August 2006
IPA TouchPoints . Ivor Hussein. - Admap, Jul/Aug 2006
Outdoor: Who's out and about? - Campaign, 21st July 2006
Timing is paramount for today's digital marketers - Revolution, May 2006
Marshall plans for media's future - Media Week, 4th April 2006
Touchpoints: How people really consume media - Campaign, 31st March 2006
A Moment with Marquis - Campaign, 31st March 2006
Internet behind TV and radio in media influence - NMA, 30th March 2006
Media Analysis: Breaking down habits - Marketing, 29th March 2006
Raymond Snoddy on media: IPA survey could provide missing link - Marketing, 29th March 2006
Leader TouchPoints demands careful consideration - Media Week, 28th March 2006
IPA TouchPoints opens up agency planning opportunities - Media Week, 28th March 2006
More people watch the TV than use the net, listen to the radio, or read newspapers - Media Guardian, 27th of March 2006
Is the writing on wall for pen and paper? - News.Scotsman.com, 24th March 2006
Email takes over pen and paper - Manchester Evening News, 24th March 2006
E-mail and text 'replace writing' - BBC, 24 March 2006
Direct mail drawing 4.8% response rate says IPA survey - Brand Republic, 24th March 2006
Television still king of media, new IPA survey reveals - Brand Republic, 23rd March 2006
IPA unveils planning tool - Mad.co.uk, 23rd March 2006
ISBA supporting launch of radical new multi-media planning tool - ISBA, 23rd March 2006
Why TouchPoints brings media plans together - Media Week, 21st-28th March 2005
IPA gets closer to new measurement system - Media Week, 22nd March 2005
TouchPoints: reaching the parts others fail to monitor - Media Week, 17th August 2004
Companies rush to support IPA consumer study - Precision Marketing, 13th August 2004
Major media owners sign up to vast audience initiative - Media Week, 10th August 2004
The leaky cauldron of media measurement - Media Week, 25th May 2004
An overview of the TouchPoints Integration Process - Steve Wilcox, RSMB
The principles of data fusion. (Presentation) - Steve Wilcox, RSMB
Conference and Seminar Papers
Presentations from the Vision vs Practice Seminar held on 7th June 2007 at the Royal Aeronautical Society:
Creating the Missing Link, June 2006 - Paper for ESOMAR WM3 Conference 2006 by Lynne Robinson, IPA, Jennie Beck, TNS Media and Steve Wilcox, RSMB
Highlights from the transforming media landscape, 23rd March 2006 - Press Conference Launch, Jim Marshall, Chairman, IPA Media Futures Group and Chairman, Starcom UK Group
The Response of the communications business to TouchPoints, 23rd March 2006 - Press Conference Launch, Paul Edwards, Chief Strategic Officer, Publicis
The TouchPoints insight into changing consumer lives and behaviour - Press Conference Launch, Adam Swann, Chairman, WFA Media Committee
2005 IPA promotion material