13/10/2009TouchPoints Site: Archive

Archive of press releases, news coverage, newsletters, seminar papers and case studies from the IPA TouchPoints initiative


Press Releases


Results of third IPA TouchPoints Survey - July 2010

Launch of USA TouchPoints - March 2010

IPA TouchPoints2: Launch of the SuperHub - July 2008

Vision vs Practice seminar - June 2007

Integrated Planning Database press release - October 2006

Hub Survey press launch - March 2006




Press Cuttings


ESPN Plans Massive Cross-Platform Research on World Cup - AdAge Mediaworks, 22nd March 2010

TouchPoints roll-out for U.S. - Mr Web

Mediamark partners with MBI for proposed 2011 launch of U.S. TouchPoints - Research Magazine

MRI, MBI partner to launch multimedia planning database - Audience

IPA's TouchPoints touches down in U.S. - WARC

Consumer database initiative launches - Brandweek

ESPN plans massive cross-platform research on World Cup - Advertising Age

IPA's TouchPoints touches down in U.S. - Insight and research

Close-up: How brands are making conversation - Campaign

Ipsos replaces TNS on IPA's Touchpoints survey - Research magazine

IPA announces third TouchPoints multi-media study in UK - Fipp research

Ipsos MediaCT awarded TouchPoints3 contract - Ipsos Mori

Royal Mail Smilers delivered the goods - Brand Republic

Thinkbox chief executive Tess Alps' letter in response to Mark Ritson's column - Marketing magazine

Media Forum: Is UKOM a web revolution? - Campaign

Media: Double Standards - 'TV is the best medium to market most things' - Campaign

Opinion is split over the value of 2012 Olympic Games for Britain - Media Week

McArthur measures up to online data challenge - Media Week

Internet usage lags behind TV and radio, as 15 to 34s remain traditional - Media Week

Media Mix - The power of the national game - Media Week

Media Mix - Work in progress - Media Week

Even cut-throat rivals may find profit in a touch of collaboration - Media Week

The Years ahead for...Media Planning - Campaign

The Years ahead for...Newspapers - Campaign

The Years ahead for...Outdoor - Campaign

Unlocking the secrets of TouchPoints, 17th October 2006 - IPA Adnews article by former TouchPoints Commercial Director, Mark Cross

Britain's IPA launches integrated planning database - WARC, 9th October 2006  (Subscription required to view) 

Advertisers tool up for the multimedia world - Guardian Unlimited, 6th October 2006

Calls for web currency as IPA launches integrated planning database - Research-live.com, 5th October 2006

IPA to brief planners on second TouchPoints database - Research-live.com, 11th September 2006

Informed Marketing, explains how TouchPoints will give UK planners the ability to plan fully integrated campaigns coherently - Admap, July/August 2006

IPA TouchPoints . Ivor Hussein. - Admap, Jul/Aug 2006

Outdoor: Who's out and about? - Campaign, 21st July 2006

Timing is paramount for today's digital marketers - Revolution, May 2006

Marshall plans for media's future - Media Week, 4th April 2006

Touchpoints: How people really consume media - Campaign, 31st March 2006

A Moment with Marquis - Campaign, 31st March 2006

Internet behind TV and radio in media influence - NMA, 30th March 2006

Media Analysis: Breaking down habits - Marketing, 29th March 2006

Raymond Snoddy on media: IPA survey could provide missing link - Marketing, 29th March 2006

Leader TouchPoints demands careful consideration - Media Week, 28th March 2006

IPA TouchPoints opens up agency planning opportunities - Media Week, 28th March 2006

More people watch the TV than use the net, listen to the radio, or read newspapers - Media Guardian, 27th of March 2006

Is the writing on wall for pen and paper? - News.Scotsman.com, 24th March 2006

Email takes over pen and paper - Manchester Evening News, 24th March 2006

E-mail and text 'replace writing' - BBC, 24 March 2006

Direct mail drawing 4.8% response rate says IPA survey - Brand Republic, 24th March 2006

Television still king of media, new IPA survey reveals - Brand Republic, 23rd March 2006

IPA unveils planning tool - Mad.co.uk, 23rd March 2006

ISBA supporting launch of radical new multi-media planning tool - ISBA, 23rd March 2006

Why TouchPoints brings media plans together - Media Week, 21st-28th March 2005

IPA gets closer to new measurement system - Media Week, 22nd March 2005

TouchPoints: reaching the parts others fail to monitor - Media Week, 17th August 2004

Companies rush to support IPA consumer study - Precision Marketing, 13th August 2004

Major media owners sign up to vast audience initiative - Media Week, 10th August 2004

The leaky cauldron of media measurement - Media Week, 25th May 2004

An overview of the TouchPoints Integration Process - Steve Wilcox, RSMB

The principles of data fusion. (Presentation) - Steve Wilcox, RSMB




Conference and Seminar Papers


Presentations from the Vision vs Practice Seminar held on 7th June 2007 at the Royal Aeronautical Society:



Creating the Missing Link, June 2006 - Paper for ESOMAR WM3 Conference 2006 by Lynne Robinson, IPA, Jennie Beck, TNS Media and Steve Wilcox, RSMB

Highlights from the transforming media landscape, 23rd March 2006 - Press Conference Launch, Jim Marshall, Chairman, IPA Media Futures Group and Chairman, Starcom UK Group

The Response of the communications business to TouchPoints, 23rd March 2006 - Press Conference Launch, Paul Edwards, Chief Strategic Officer, Publicis

The TouchPoints insight into changing consumer lives and behaviour - Press Conference Launch, Adam Swann, Chairman, WFA Media Committee

2005 IPA promotion material