Case Studies
The following case studies have featured TouchPoints data. Please click on the relevant links to download:
Associated Newspapers
BBC Eastenders, Media Planning Group
Citroen C5, OMD UK
COI Department of Health Strokes, Mediaedge:cia
COI Knife Possession, Manning Gottlieb OMD
FMCG, OMD UK
IKEA, News International
Royal Mail (B2B), OMD UK
Waitrose, Manning Gottlieb OMD
A TouchPoints Case Study by News International - March 2007
The retail weekend (Mass market example - News Group Media)
The afternoon commute (Afternoon freepaper launch - thelondonpaper)
The business person’s media day (Catering for a discerning upmarket audience - Times Media)
A TouchPoints Case Study by Martyn U'ren, News International - November 2006
'Touching The Points' by Flextech - October 2006
Life in a Digital World - October 2006
A Case Study Illustration - October 2006
A TouchPoints Case Study by Orange - September 2006