07/01/2010TouchPoints

Home page for the IPA TouchPoints Initiative. This is the first, consumer-centric, multi-media study available to all.

This is an image of the TouchPoints logo

Welcome to IPA TouchPoints


DataPresenter Quick Guide

Software Bureaux Functionality Reviews

Click on each of the links below to see bureaux functionality reviews:

KMR 

IMS

Telmar 


IPA TouchPoints is a unique, consumer-centric, multi-media database which has been produced in response to the needs of the communications industry, specifically to provide insights into how people use all media. A top-line view of this is provided by DataPresenter

The first TouchPoints survey was launched in 2006, the second in 2008 and will be followed by the third in July 2010.

 

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