Welcome to IPA TouchPoints
IPA TouchPoints is a unique consumer-centric, multi-media database which has been produced in response to the needs of the communications industry, specifically to provide insights into how people use all media.
A top-line view of the data is provided by DataPresenter.
The first TouchPoints survey was launched in 2006, the second in 2008 and the third in July 2010.
The fourth survey is currently in the field and is scheduled to be published in early 2012. Touchpoints USA launched in October 2011 in America.
"Integration finally rules" - Lynne Robinson, Research Director at the IPA, explains how TouchPoints is helping managing integrated campaigns. (Mediatel - October 2011)
Presentations from the TouchPoints3 event at RIBA (October 2011)
Keller Fay presentation to WOMMA UK & IPA (March 2011)
TV on alternative platforms - A Thought Piece based on TouchPoints3 Data by IPSOS MediaCT (December 2010)
OMD's Tim Forrest, News International's Stuart McDonald and COI's Mark Cross on why TouchPoints3 is a must-have for the industry (July 2010):