News
Latest news will be announced on this page so please return to this page to stay up-to-date with the latest TouchPoints coverage.
TouchPoints4:
TP4 fieldwork completed:
Ipsos have just finished the fieldwork for TouchPoints4 — the process has gone very smoothly and to the agreed timeplan. Like TP3, the sample has been primarily drawn from NRS and RAJAR recontacts, with the remainder coming from Ipsos’s own access panels.
The data is now being passed on to RSMB for expansion onto the BARB Establishment Survey and the integration with TGI data to form the Hub Survey — this is scheduled for launch in April. The Channel Planner will be ready for release in July after the remaining industry currencies have been fused onto the Hub.
The Hub contains a wealth of new questions particularly on shopping, mood, experiential marketing and how and when people use the internet and on what device.
Sneak Preview:
We have some interim data (unweighted) from Ipsos on the new shopping and mood questions.
These show that less than 5% of waking hours are spent shopping or purchasing, over 90% of shopping still takes place in person and two thirds of purchases are for less than £20.
In terms of mood, the new emoticon section showed our respondents tend to be a happy lot with just over 50% of all waking timeslots being recorded as feeling happy, although 20% of timeslots were recorded as feeling tired.
Are we happier when we are shopping? We will have to wait for April to look at that....
Finally, a quick hole count on the time spent using i-pads shows that they account for about 2% of all our internet access…..
The TouchPoints app test:
In January 2012, Ipsos will recruit respondents to take part in the TouchPoints app test. Ipsos is working with Lumi Mobile (winner of Research Magazine’s Best Innovation Award in December 2011) to turn the TouchPoints diary into an app which can be used on the 4 main smartphone platforms: iOS (iPhone), Symbian, Blackberry and Android. The test will allow us to evaluate the take up rate, completion and compliance by smartphone operating system and test the clarity of installation instructions and reminder mechanisms.
As well as keeping the TouchPoints diary for a week on their smartphone, respondents will also be asked if the passive app can be installed. If they accept, all their smartphone activity will also be captured for 4 weeks. This will allow us to report on top-line usage of the different smartphone functions (calls, SMS, apps, web browsing, etc…), the top apps and websites, as well as the differences between smartphone operating systems.
If successful, we are planning to introduce the app methodology into the TP5 fieldwork.
TouchPoints USA:
News from the other side of the pond:
Following the launch of TouchPoints USA in October 2011 as a continuous survey, sales are steaming ahead with 7 of the top 15 US media agencies ready to sign up. They will be joining ESPN, the global cable television network, and Katz Marketing Solutions, the largest provider of advanced analytics to the US radio industry.
To date, the data which uses the MRI database (press and product usage) as its sample source, has been successfully fused with the Nielsen Television Index and Nielsen NetView (for online audience measurement) surveys, as well as Keller Fay’s TalkTrack Word of Mouth database.
TouchPoints Seminar:
RIBA presentations:
150 delegates from media agencies and media owners attended the latest TouchPoints Half-Day Seminar on 5th October, giving unique insights on how our subscribers use the Hub Survey and Channel Planner.
The very successful event featured presentations from Kate Cox from MPG Media Contacts, Neil Mortensen from Thinkbox, Martin Greenbank from Arena Media, Kat Bozicevich from Manning Gottlieb OMD, Stuart McDonald from NI Commercial, Denise Turner from MPG Media Contacts and an update on TP4 by Belinda Beeftink from the IPA.
TouchPoints team:
Stay in touch:
Don’t hesitate to get in touch if you need any help, advice or training on TouchPoints, we’re here for you. Here’s a reminder of the TouchPoints team:
Lynne Robinson, Research Director, lynne@ipa.co.uk
Belinda Beeftink, Associate Director, belinda@ipa.co.uk
Rebecca Watson, Media Research Client Services Manager, rebecca@ipa.co.uk
Christel Swift, Media Research Manager, christel@ipa.co.uk
Thilo Steube, Research Assistant, thilo@ipa.co.uk
Andrew Smith, Consultant Commercial Director, andrew@ipatouchpoints.co.uk
Sarah Bussey, Consultant Strategic Planning Director, sarahbussey@ipatouchpoints.co.uk
For historical press releases, press cuttings and seminar papers please to our Archive .