Links to press coverage of the TouchPoints initiative to date
Latest news coverage of the IPA TouchPoints initiative is linked from this page: ESPN Plans massive Cross-Platform Research on World Cup - Advertising AgeTouchPoints roll-out for U.S. - Mr WebMediamark partners with MBI for proposed 2011 launch of U.S. TouchPoints - Research MagazineMRI, MBI partner to launch multimedia planning database - AudienceIPA's TouchPoints touches down in U.S. - WARCConsumer database initiative launches - BrandweekESPN plans massive cross-platform research on World Cup - Advertising AgeIPA's TouchPoints touches down in U.S. - Insight and research
Close-up:How brands are making conversation - CampaignIpsos replaces TNS on IPA's Touchpoints survey - Research magazine IPA announces third TouchPoints multi-media study in UK - Fipp research Ipsos MediaCT awarded TouchPoints 3 contract - Ipsos Mori Royal Mail Smilers delivered the goods - Brand Republic Thinkbox chief executive Tess Alps' letter in response to Mark Ritson's column - Marketing magazine Media Forum: Is UKOM a web revolution? - Campaign Media: Double Standards - 'TV is the best medium to market most things'- Campaign Opinion is split over the value of 2012 Olympic Games for Britain - Media Week McArthur measures up to online data challenge - Media Week Internet usage lags behind TV and radio, as 15 to 34s remain traditional - Media Week Media Mix - The power of the national game - Media Week Media Mix - Work in progress - Media Week Even cut-throat rivals may find profit in a touch of collaboration - Media Week The Years ahead for...Media Planning - Campaign The Years ahead for...Newspapers - Campaign The Years ahead for...Outdoor - Campaign
You can also look in our archive section for previous releases.Latest TouchPoints news article: 'Joined Up Thinking' by Claire Myerscough, Commercial Business Intelligence Director at News International.
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