TouchPoints Home News
Press Cuttings
You can view press coverage of the TouchPoints initiative to date by clicking on any of the headlines listed here:
Unlocking the secrets of TouchPoints, 17th October 2006, IPA Adnews article by former TouchPoints Commercial Director, Mark Cross
Britain's IPA launches integrated planning database - WARC, 9th October 2006 (Subscription required to view)
Advertisers tool up for the multimedia world - Guardian Unlimited, 6th October 2006
Calls for web currency as IPA launches integrated planning database - Research-live.com, 5th October 2006
IPA to brief planners on second TouchPoints database - Research-live.com, 11th September 2006
Informed Marketing, explains how TouchPoints will give UK planners the ability to plan fully integrated campaigns coherently — Admap, July/August 2006
Outdoor: Who's out and about? Campaign, Friday, 21st July 2006
Timing is paramount for today's digital marketers - Revolution, May 2006
Marshall plans for media's future - Media Week, Tuesday, 4th April 2006
Touchpoints: How people really consume media - Campaign, Friday, 31st March 2006
A Moment with Marquis - Campaign Friday, 31st March 2006
Internet behind TV and radio in media influence - NMA, Thursday, 30th March 2006
Media Analysis: Breaking down habits - Marketing, Wednesday, 29th March 2006
Raymond Snoddy on media: IPA survey could provide missing link. Marketing, Wednesday, 29th March 2006
Leader TouchPoints demands careful consideration - Media Week, Tuesday, 28th March 2006
IPA TouchPoints opens up agency planning opportunities Media Week - Tuesday, 28th March 2006
More people watch the TV than use the net, listen to the radio, or read newspapers Media Guardian - Monday, 27th of March 2006
Is the writing on wall for pen and paper? News.Scotsman.com, Friday, 24th March 2006
Email takes over pen and paper. Manchester Evening News, Friday, 24th March 2006
E-mail and text 'replace writing‘. BBC, Friday, 24 March 2006
Direct mail drawing 4.8% response rate says IPA survey. Brand Republic, Friday, 24th March 2006
Television still king of media, new IPA survey reveals. Brand Republic, Thursday, 23rd of March
IPA unveils planning tool. Mad.co.uk, Thursday, 23rd March 2006
ISBA supporting launch of radical new multi-media planning tool. ISBA, Thursday, 23rd March 2006
Why TouchPoints brings media plans together. Media Week, 21st - 28th March 2005
IPA gets closer to new measurement system. Media Week, 22nd March 2005
TouchPoints: reaching the parts others fail to monitor. Media Week, 17th August 2004
Companies rush to support IPA consumer study. Precision Marketing, 13th August 2004
Major media owners sign up to vast audience initiative. Media Week, 10th August 2004
The leaky cauldron of media measurement. Media Week, 25th May 2004
Proceed to next page in this section: 'Seminar Papers'