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10/06/2008TouchPoints Site: Press Cuttings

Links to press coverage of the TouchPoints initiative to date

October 2011

Lynne Robinson: Integration finally rules - MediaTel

January 2011

Ipsos: TV on alternative platforms - MediaTel

Improved reception - Brand Republic

December 2010

TalkTrack WOM study to be launched in Britain - Business & Leadership

The Big Digital Debate: How to create value from digital - Brand Republic

Keller Fay Group brings WOM study TalkTrack to UK - Research Magazine

September 2010

Think BR: Why Google will get connected television right - Campaign

August 2010

TV viewing up thanks to World Cup - mad.co.uk

Groundbreaking Cross-Media Research Using 'Hub and Fusion' Launched for the First Time in the U.S. - PR Newswire

TouchPoints: Online use up but digital Britain not yet a reality - mad.co.uk

TV remains dominant medium (IPA Touchpoints3) - Media 360

The IPA today unveiled TouchPoints3 - Advertising Association

Highlights from IPA Touchpoints 3 survey - FIPP

TouchPoints3 - adambowie.com

TV remains the dominant medium, social networks not far behind though - UTalkMarketing.com

What can the industry learn from TouchPoints3? - MediaTel

IPA TouchPoints has shown us that we should start with the consumer not the medium; so where to next? - MediaTel

Simultaneous media use rises in UK - WARC

Touchpoints wave three published, finds internet use up 38% - Research Magazine

Mapping the media journey - Campaign

Technology: Agencies warned of 'social media' hype - Brand Republic

Media: Double Standards - How outdoor is cashing in on new technologies - Brand Republic

IPA survey tracks media consumption trends - Business & Leadership

July 2010

Face to face conversation... it's just so old-fashioned: We are communicating increasingly by machine, claims study - Daily Mail

TouchPoints: Online use up but digital Britain not yet a reality - Marketing Week

IPA TouchPoints: Online use up but digital Britain not yet a reality - NMA Magazine

May 2010

Media: Double Standards - Are media-consumption studies too biased? - Campaign

April 2010

Close-Up: Can ISBA model connect agencies and advertisers? - Brand Republic

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