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10/06/2008TouchPoints Site: Press Cuttings

Links to press coverage of the TouchPoints initiative to date

Press Cuttings

Latest news coverage of the IPA TouchPoints initiative is linked from this page:

Ipsos replaces TNS on IPA's Touchpoints survey - Research magazine

IPA announces third TouchPoints multi-media study in UK - Fipp research

Ipsos MediaCT awarded TouchPoints 3 contract - Ipsos Mori

Royal Mail Smilers delivered the goods - Brand Republic

Thinkbox chief executive Tess Alps' letter in response to Mark Ritson's column - Marketing magazine

Media Forum: Is UKOM a web revolution? - Campaign

Media: Double Standards - 'TV is the best medium to market most things'- Campaign

Opinion is split over the value of 2012 Olympic Games for Britain - Media Week

McArthur measures up to online data challenge - Media Week

Internet usage lags behind TV and radio, as 15 to 34s remain traditional - Media Week

Media Mix - The power of the national game - Media Week

Media Mix - Work in progress - Media Week< a>

Even cut-throat rivals may find profit in a touch of collaboration - Media Week

You can also look in our archive section for previous releases.

Latest TouchPoints news article: 'Joined Up Thinking' by Claire Myerscough, Commercial Business Intelligence Director at News International.

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