Conference and Seminar Papers
Various seminars have been held regarding the TouchPoints, which can be accessed by clicking the links below:
TouchPoints 2: Seminar - June 18th 2009
Papers from the above seminar can also be accessed directly by clicking on the links below:
'TouchPoints: a brief history'- David Fletcher, Head of MediaLab, Mediaedge:cia
'NALS and TouchPoints. Improving planning through integration' - Jim Jarrett, Business Planning, Mindshare
'TouchPoints and the 21st Century television viewer' - David Brennan, Research and Strategy Director, thinkbox
'TouchPoints and the Channel Integration Brief' - Stef Hrycyszyn, Senior Evaluation Analyst, COI
'TouchPoints through a direct marketing lens, myths and realities' - Mike Colling, Managing Director, Mike Colling and Company
'How out of home has changed its spots' - David McEvoy, Marketing Director, JCDecaux / Nick Mawditt, Global Director of Insight, Kinetic
'Ten things we have learned from IPA TouchPoints' - Stuart McDonald, Head of Advertising Insight, News International Commercial
TouchPoints2: Launch of the Integrated Planning Database - 16th October 2008
TouchPoints2: Observing Media Consumption - Mike Bloxham & Jim Spaeth, 7th July 2008
TouchPoints2: Launch of the SuperHub , 3rd July 2008 at the Imagination Gallery
For further conference and seminar papers please go to our
Archive page.