12/06/2008TouchPoints Site: Seminar papers

Seminar papers from the TouchPoints initiative.

This is an image of the TouchPoints logo


To Tweet or not to Tweet - 22nd September 2010

TouchPoints3 Launch presentation - 22nd July 2010

TouchPoints2: Seminar - June 18th 2009

'TouchPoints: a brief history' - David Fletcher, Head of MediaLab, Mediaedge:cia

'NALS and TouchPoints. Improving planning through integration' - Jim Jarrett, Business Planning, Mindshare

'TouchPoints and the 21st Century television viewer' - David Brennan, Research and Strategy Director, thinkbox

'TouchPoints and the Channel Integration Brief' - Stef Hrycyszyn, Senior Evaluation Analyst, COI

'TouchPoints through a direct marketing lens, myths and realities' - Mike Colling, Managing Director, Mike Colling and Company

'How out of home has changed its spots' - David McEvoy, Marketing Director, JCDecaux / Nick Mawditt, Global Director of Insight, Kinetic

'Ten things we have learned from IPA TouchPoints' - Stuart McDonald, Head of Advertising Insight, News International Commercial


TouchPoints2: Launch of the Integrated Planning Database - 16th October 2008 

TouchPoints2: Observing Media Consumption  - Mike Bloxham & Jim Spaeth, 7th July 2008

TouchPoints2: Launch of the SuperHub , 3rd July 2008 at the Imagination Gallery



For further conference and seminar papers please go to our Archive  page.