12/06/2008TouchPoints Site: Seminar papers

Seminar papers from the TouchPoints initiative, available to subscribers only.

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Seminar papers

Various seminars have been held regarding the TouchPoints, which can be accessed by clicking the links below. 

TouchPoints2: Launch of the Integrated Planning Database - 16th October 2008 

TouchPoints2: Observing Media Consumption - Mike Bloxham & Jim Spaeth, 7th July 2008

TouchPoints2: Launch of the SuperHub, 3rd July 2008 at the Imagination Gallery

Presentations from the Vision vs Practice Seminar held on 7th June 2007 at the Royal Aeronautical Society

Out is In - David McEvoy, JCDecaux
Segmenting the Digital World - Martin Greenbank, BLM
Using TouchPoints to add value to bespoke client data  - Mark Greenstreet, Carat Insight
TouchPoints: An Advertiser’s view - Jeremy Found, COI
TouchPoints, Bob Wootton, ISBA
Utilising TouchPoints at News International, Stuart McDonald, News International
TouchPoints brings consumers to life, Laura Chaibi, Orange



Creating the Missing Link, June 2006

Paper for ESOMAR WM3 Conference 2006 by Lynne Robinson, IPA, Jennie Beck, TNS Media and Steve Wilcox, RSMB

Highlights from the transforming media landscape, 23rd March 2006

Press Conference Launch, Jim Marshall, Chairman, IPA Media Futures Group and Chairman, Starcom UK Group

The Response of the communications business to TouchPoints, 23rd March 2006

Press Conference Launch, Paul Edwards, Chief Strategic Officer, Publicis

The TouchPoints insight into changing consumer lives and behaviour

Press Conference Launch, Adam Swann, Chairman, WFA Media Committee

2005 IPA promotion material