Using TouchPoints in the planning process
The two TouchPoints databases have virtually limitless uses and applications relevant to all those in the communications business. There are plenty of well-documented case studies you might find useful - the key scenarios are listed below with links to the relevant data examples.
For agencies
Day in life of.
New media insights.
Segmentation by category adoption
Fused to enhance bespoke Client data
Non-standard audience definition
New audience insights to shape vehicle or message strategy
Multi media scheduling
For media owners
Examining target audience behaviours to track media exposure opportunities.
Comparing recency of newspaper exposure to shopping opportunities.
Understanding purchase consideration by looking at shopping and with whom by day of week.
Market and audience analysis to help define content for new product launch.
Consumption of brand across different platforms by discrete, difficult to reach audiences
Creation of key customer segmentation
Concurrent media exposure (simultaneous media usage)
For advertisers and others
Context
Multi media relationships
Integrating digital
Contact to engagement
Market knowledge
New behaviour/ environments
Moments and places
Media relationships