TouchPoints Home
Who is it for?
The IPA TouchPoints databases offer unique value to a broad range of interests across the communications industry. For any brand particularly in a time-sensitive market they offer a primary market reference and potential hook into existing brand knowledge.
- For agencies, TouchPoints2 is highly relevant across the campaign planning phases, from pre-brief work to the writing of a brief, in strategy development itself and critically in providing budget and channel mix rationale. Not surprising since it was designed to meet their specific planning challenges.
- For creative agencies TouchPoints2 provides added insights into the 'who' the 'how'; the 'where' and 'when' of consumer behaviour to inform both idea development and the brief.
- It offers media owners a more complete understanding of their audiences and has value for editorial / programming and marketing teams alike.
- For direct / integrated specialists, the Survey provides a macro context and connector data to the micro details of customer databases. E.g. data could be integrated onto a retailer’s database to provide a multimedia perspective.
- For those focusing on media, TouchPoints2 enhances their existing targeting approaches and helps define the most relevant channel mix. The Survey’s extensive digital data provide a broader context for the impact of digital recommendations and a rationale for investment.
Proceed to next page in this section: 'How we do it'