West of Scotland Oral Cancer Awareness: How Henry helped save lives - Scottish Effectiveness Awards Case Study 2005

Brief Description: Need to encourage oral cancer awareness and encourage speedy treatment when necessary. The strategy had to be sensitive to what could be seen as complacency and/or fear and also sensitive to the resource limitations of the NHS. Campaign succeeded and brought about a change in behaviour in the key target group and so saved lives ;---(TAGS)--- Full Title: HOW HENRY HELPED SAVE LIVES ; Number: S2005/29 ; Brand Name: West Of Scotland Cancer Awareness ; Client: West Of Scotland Cancer Awareness Project ; IPA_ProductCoding: Government Departments (Public service information campaigns) ; Agency: The Bridge ; Author: MARGARET BYRNES ;