06/05/2010ARCHIVEDWhat does a Creative Director look for in a Copywriter?

Kate Stanners explains what a Creative Director looks for in a Copywriter...

Curiosity, logic, imagination.


An ability to make the dull exciting.

To take words and turn them into pictures.

To comfortably communicate as a child, a teenager, a mum, a dad, a grandmother, grandfather, a cat , dog or goldfish.

To make the forgettable memorable.