06/05/2010Why be a Copywriter

Rory Sutherland (Vice-Chairman, Ogilvy UK and IPA President) explains what it is to be a Copywriter

"Ooooooh, didn't the RAF do a grand job" - Winston Churchill.

"It shouldn't be all take, take take! Sometimes you should try and do some stuff for your country too!" - John F Kennedy.

"Okay - heads it's 'Be', tails it's 'not to be'....." - Hamlet

"It was around 87 years ago..... maybe more like 88....." - Abraham Lincoln

"Life, Liberty and the Pursuit of Happiness. They're dealbreakers, right?“ - Thomas Jefferson

"Faith. Hope. Charity. These three bullet points are, like, key."

"Well, we'll have a good try!" - Barack Obama

We need good writers. IPA Copy Test. 2010.