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Young Scot: Launching youngscot.org - Scottish IPA Effectiveness Awards Case Study 2003

Brief Description: The organisation Young Scot needed a launch campaign for its new portal 'youngscot.org'. With a budget of only £50,000 the volume of successful requests was increased by 324% with a 213% increase in requests for pages ;---(TAGS)--- Full Title: Launching youngscot.org ; Number: S2003/108 ; Brand Name: Young Scot ; Youngscot.org ; IPA_ProductCoding: Government Departments (Public service information campaigns) ; Government Departments (Government institutions) ; Agency: Citigate Smarts ; Author: ;

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