allourbestwork.com is a new website, set up by the IPA and created by Kinship Networking, which provides agency members and their staff with the opportunity to upload their portfolios, showcase their best work and comment on the work of others. It was officially launched by the IPA on 25th November 2008.
Using a simple but unique process, individuals can interact with one another through ‘dabbing’ the work and agencies on the site. Dabs are colour coded: yellow dabs to comment on a piece of work, blue dabs where the person worked on the execution or works at the agency, and pink dabs to indicate a positive mark for the profiled work or agency. Find out more about AOBW and
how the site works.
All IPA agency members with creative work profiled on AOBW have links from their
Agency List page on the IPA website so that prospective clients and other interested parties can quickly and easily navigate to those agencies' creative work.
AOBW is currently a free service for IPA agencies, although everyone is welcome to view the work, comment on it, or dab it. Full details can be found at
www.allourbestwork.com/ IPA member agencies who would like to have a profile on the site for free or non-members interested in participating in AOBW can contact us via
AOBW@ipa.co.uk.
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