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IPA Foundation Certificate Exam 2013

Objective
The IPA Foundation Certificate online learning programme provides junior industry people, regardless of discipline, with the knowledge to perform their roles with confidence and expertise.

Who it is for
It is intended for anyone working in an agency, regardless of discipline and regardless of type of agency. The primary targets are new recruits during their first year, people moving into advertising from another industry and existing staff wishing to switch roles.

Syllabus
This programme will take participants through the brand communications process, from its position within marketing right through to the final executional process. The specific areas it covers are as follows:
•Advertising and communications in context
•Understanding client's business
•Client, creative and media briefs
•Creativity and creative development
•Understanding media channels
•Implementing creative ideas
There are 5 quizzes throughout the content which will contribute a maximum of 18% to your final grade.

Benefits
The benefits of this online programme are many:
•The IPA certificate has not only been updated to reflect the latest developments in the world of advertising, it is also being delivered using Learning Paths, a blend of online methods that create the optimal conditions for learning. You’ll be able to pace your own progress, connect with other learners through discussions and apply your learning directly to your real work challenges, through assignments.
•It augments the learning already in place for participants at this level; be it agency based on-the-job learning, CPD induction programmes or external training courses.
•It fills participants' knowledge gaps by helping them check that their knowledge covers the brand communications process from start to finish and not just their chosen area.
•It enables practitioners to see the bigger picture, giving them a better understanding of how their job fits into the overall communications process.

Exam
The IPA Foundation Certificate Exam will take place on Monday 25th February 2013 and will cost £200+VAT per delegate. We will be running exams around the UK dependant on demand.To book please click "Book" button or for more information contact indre@ipa.co.uk.

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