Content marketing strategy is one of the hottest topics in marketing today. With low-cost organic reach under intensifying pressure from advertising-focused social networking sites, and the cost of paid reach spiralling upwards, knowing how to unlock content excellence for your clients is crucial.
It’s often said that brands should learn to think like publishers, but the reality is more complex with marketing leaders having to set the right balance between ‘brand’ and ‘content’. In truth, we need to develop more adaptive approaches to content development, distribution and caution to help brands thrive in our fast-changing digital age.
This workshop, delivered by marketing expert Allister Frost, will help you explore ways to improve your clients’ approach to content marketing. You’ll leave with new ideas you can put into practice with your clients so you can give them the direction they need to generate more inbound connections and unlock fresh sales opportunities.
Delegates will learn
The role of content marketing for brands in a digital age
Content types and uses across the buying process
Inspirational examples of creative content marketing
A step-by-step process for great content marketing implementation
Who is this course aimed at?
Account Managers, Executives, Planners
Who runs it:
For more information on this course please call us on 020 7235 7020