By the end of 2014, 80% of the UK population will own a smartphone, that’s up from just 5% in 2009. Couple this with the rapid rise of app markets, wearable computing and the expansion of the 4G mobile web and you have a recipe for many exciting new channels for consumer engagement. But, like the Wild West, in the mobile marketing world there are more snake oil salesmen than there are true pioneers. And few brands and organisations have properly tapped into the credible opportunities to engage their targets through these emerging channels.
We'll take a look at some genuine mobile opportunities for brands wishing to connect with people through the computing devices that never leave their sides. You will learn from others’ successes and uncover key principles to apply to your client briefs.
WHO IS THIS COURSE SUITABLE FOR?
Agency staff who wish to develop a stronger understanding and appreciation of the opportunities and challenges of mobile marketing. Typical attendees include Account Handlers, Planners, Creatives and New Business people of all levels who are looking for ways to boost the mobile components of client campaigns or to win new business by extending into this emerging field.
KEY LEARNING OUTTAKE
• Understanding the adoption and uses of various mobile devices
• Exploring wearable computing and related mobile technologies
• Understanding the opportunities that mobile devices bring and barriers to adoption
• Knowing what to focus on, and what to ignore
• Inspiration from great work, and fresh ideas to feed into active briefs
WHO RUNS IT?
FOR FURTHER INFORMATION
For more information on this course please call us on 0207 201 8238 or email email@example.com