Highly Effective Selling Academy - Newcastle & Manchester

CPD Value: 8 Hours

Course content 

Selling is a key part of what every agency does on behalf of its clients. 

Yet when it comes to talking about how it sells to its own clients, invariably agencies try to distance themselves from any association with the ‘S’ word; agencies don’t have Sales Directors they have New Business Directors, they don’t have salespeople they have Account Directors and Client Managers.

However, every agency has to sell themselves - new projects, new products and services - to both new and existing clients to create a sustainable, growing business. So regardless of the way we describe who sells in our agencies, we need everyone in client-facing roles, to develop highly effective selling skills. There are lots of ‘How To Sell Creative Work’ training courses but few that focus on the broader sales role we increasingly find ourselves in – selling our agency's capabilities, products or services. 

This Academy puts proven sales tools and techniques into an Agency context with practical examples and exercises.

Whilst we would want to tailor the content to your Agency’s specific needs, we know that our broader objectives for any attending this Academy would be:

  • To understand how agencies get their clients to buy more of their products and services
  • To highlight the immutable principles of selling Agency products and services
  • To identify & develop an understanding of effective Agency selling skills 

Who runs it:

Further information
For further information please email sarah@ipa.co.uk

Course Dates and Locations

Drummond Central, 70 Jesmond Road West, Newcastle upon Tyne, NE2 4PQ ,   25 May 2017 09:30 - 17:30

Non-Member Ticket: £990.00
Booking Deadline: 26/04/2017

Iprospect (Dentsu Aegis Network) 117-119 Portland Street, Manchester, M1 6ED,   08 Jun 2017 09:30 - 17:30

Non-Member Ticket: £990.00
Booking Deadline: 08/06/2017

Contact the IPA

ABCe audit Offical Webby Awards Honoree (2011, 2013)

Website, membership and content management software by Senior
Creative design by Igentics

Institute of Practitioners in Advertising (IPA)
© 2018 IPA. All rights reserved. No part of this
site may be reproduced without our permission.