The IPA Foundation Certificate - Global

CPD Value: 30 Hours

MIPA Accreditation: 2 stars

The IPA Foundation Certificate for delegates based outside of the UK; learning aimed at all newcomers to the industry, introducing the how's and why's of advertising. 

#IPAFC In a Nutshell

The IPA Foundation Certificate is an award-winning and internationally-recognised programme aimed at all newcomers to the industry. It provides delegates with an essential overview of all areas of advertising that, without it, could take several years to acquire. All material is original content, developed in conjunction with IPA members and subject specialists, which is annually updated to keep the content fresh and relevant. Since its inception in 2003, over 12,000 people from over 60 countries have passed the IPA Foundation Certificate exam.

The introductory video below details what you'll learn and why it is awesome that you're making the IPA Foundation Certificate a part of your future,

This is for you if...

You are a recent graduate, a young professional in your first year, or if you have just moved into advertising from another industry or profession. The qualification is intended for anyone, regardless of discipline and type of agency.

Learning  Outcomes

The learning fills delegates' knowledge gaps by helping to check that their knowledge covers the brand communications process from start to finish and not just their chosen area. It augments the learning already in place for participants at this level; be it agency based on-the-job learning, induction programmes or external training courses.

As well as covering advertising and communication history, this qualification explores the client’s business, the strategic planner’s toolkit, the different types of briefs (good and bad), what media is best to choose for your communication and how to effectively evaluate your campaign.

Upon completion of this course candidates will acquire knowledge of the bigger picture, giving them a better understanding of how their job fits into the overall communications process.

View the full syllabus.


In order to gain the IPA Foundation Certificate, delegates must complete a formal examination. A digital certification of completion is then awarded to all delegates who successfully pass the exam.

Find out when the next IPA Foundation Certificate exam is running in your region.

T's & C's

Depending on where you are in the world, your formal examination will either be online or offline.

Online exam
IPA Foundation Certificate Policies 2018 

Offline exam
Please contact the organisation running your examination for their T's and C's if they do not appear below.
EACA - IPA Foundation Certificate Policies 2018


Please note that due to a server upgrade, the Pathway learning system may be unavailable from 12pm this Saturday, 9th January. We expect the service to resume by 1pm. Thank you.
Location: Foundation Certificate EACA 2018
Qualification Date(s): 26th April 2018

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