A Best Practice Approach to Developing Communication Strategy and Plans
Improve your understanding of communications and channel planning with the remodelled IPA Advanced Certificate. Written by senior agency practitioners working at the forefront of their respective fields, the IPA Advanced Certificate is aimed at individuals with between 3 – 6 years’ industry experience.
All training programmes run by the IPA, the professional body for advertising, media and marketing communication agencies based in the UK, define, set and maintain the highest possible standards of professional practice. The IPA’s online qualifications programme has been running for over 10 years and over 13,000 individuals from across the globe have passed an IPA qualification.
Based on the immensely popular IPA publication on communication campaigns – A Best Practice Guide to Developing Communications Strategy, the IPA Advanced Certificate is an ideal training investment for professionals, in either agency or client organisations, who are looking to expand their understanding of the progressively complex media world they operate in. This course is designed for individuals to take advantage of, not only the practices, sources and resources of these senior agency practitioners, but, most crucially, their views and experience.
The Advanced Certificate offers practitioners the opportunity to step out of their own silo and expand their knowledge of the industry through the expert teaching of industry-leading professionals.
"For me the real value of the course was the ongoing effect it has had on my own learning path and my confidence. I can’t tell you the number of client meetings or catch-ups with colleagues where I have been able to speak with real confidence or pepper the conversation with anecdotes and facts taken from my course."
- Luke McGann, Comms Strategist, AMS Group
Remodelled for October 2016, the IPA has widened the content of the IPA Advanced Certificate online learning to encompass best practice thinking on how to translate a great communication strategy into a great plan.
Considering the increasingly complex demands placed on industry strategists and planners, the IPA Advanced Certificate covers the skills essential to communication strategy planning:
An objective; a budget; targeting; insight; a guiding idea; the role for each media; channel choices; integration and measurement.
These 9 components are covered throughout the 5 modules of the qualification:
- The media landscape - written by Simon Harwood, Head of Creativity at PHD
- Why measurement is important - written by David Fletcher, Head of Analytics at MEC; Louise Twycross-Lewis, Senior Research & Social Insight Director, MEC; and Lynne Robinson, Director of Research, IPA
- Best practice communications strategy development - written by Tony Mattson, Managing Partner, Head of Strategy at Forward Media
- Planning for integration - written by Jon Kershaw, Managing Partner, Strategy at Havas Media UK
- Developing a communications plan - written by John Paul Cadman, Head Of Strategic Planning at Carat
Click here to see the full syllabus
Format and Assessment Dates
This year the format of the qualification has changed. There is no longer one single 100% final exam.
To gain the official IPA Advanced Certificate qualification, candidates must complete approximately 40 hours of online learning, divided into 5 modules, over 7 months (4th October to 26th May).
This learning is tested through assessments at the end of each module. These assessments will take the form of either coursework or a multiple choice exam. The scores from each assessment will contribute toward delegates' final exam grades. Due to this new structure it is important that delegates are signed up to the learning by 30th September or within 2 weeks of this date.
Date of assessment submission:
Module 1: 18th November 2016
Module 2: 30th December 2016
Module 3: 10th February 2017
Module 4: 24 March 2017
Module 5: 5th May 2017
Extensions for these submissions can be applied for here.
Booking - Deadline extended to Friday 7th October
We ask you to book your place on this qualification by midnight Friday 30th September. However, due to popular demand the booking deadline has now been extended to Friday 7th October.The learning content will be open to all learners booked onto the course from 3rd October. The modules will be released to learners in 6 week stages.
The member price for the qualification is £950 + VAT.
If as an agency, you wish to be invoiced at a later date we are happy to accomodate this. Please email email@example.com once you have booked to confirm the date you would like to be invoiced after.
We welcome non-members of the IPA to take this qualification. If you are a not a member of the IPA please see our non-member page for the full terms and conditions. The price of the qualification for non-members is £1,600 + VAT.
For more information or queries about this qualification please contact firstname.lastname@example.org