A Best Practice Approach to Developing Communication Strategy and Plans
Improve your understanding of communications and channel planning with the remodelled IPA Advanced Certificate. Written by senior agency practitioners working at the forefront of their respective fields, the IPA Advanced Certificate is aimed at individuals with between 4 – 9 years’ industry experience.
All training programmes run by the IPA, the professional body for advertising, media and marketing communication agencies based in the UK, define, set and maintain the highest possible standards of professional practice. The IPA’s online qualifications programme has been running for over 10 years and over 13,000 individuals from across the globe have passed an IPA qualification.
Bookings for the 2018 intake of the Advanced Certificate are now open.
The member price for the qualification is £1000 + VAT.
The non-member price for the qualification is £2000 + VAT.
If you are booking as a member of IAPI please contact Rosie before booking. Thanks to IAPI, we are able to offer the first 3 bookings from IAPI member agencies a further discount on the cost of the Advanced Certificate, please contact Rosie to enquire.
All learning aspects of the IPA Advanced Certificate are online and can be completed remotely. The only offline element is the Graduation Event. Certificates for completion of the qualification will be given to delegates at the IPA, following submission of all assessments and release of final grades. If you cannot attend this event, certificates will be released digitally.
If as an agency, you wish to be invoiced at a later date we are happy to accomodate this. Please email Rosie once you have booked to confirm the date you would like to be invoiced.
Based on the immensely popular IPA publication on communication campaigns – A Best Practice Guide to Developing Communications Strategy, the IPA Advanced Certificate is an ideal training investment for professionals, in either agency or client organisations, who are looking to expand their understanding of the progressively complex media world they operate in. This course is designed for individuals to take advantage of, not only the practices, sources and resources of these senior agency practitioners, but, most crucially, their views and experience.
The Advanced Certificate offers practitioners the opportunity to step out of their own silo and expand their knowledge of the industry through the expert teaching of industry-leading professionals.
"For me the real value of the course was the ongoing effect it has had on my own learning path and my confidence. I can’t tell you the number of client meetings or catch-ups with colleagues where I have been able to speak with real confidence or pepper the conversation with anecdotes and facts taken from my course."
- Luke McGann, Comms Strategist, AMS Group
Remodelled for October 2016, the IPA has widened the content of the IPA Advanced Certificate online learning to encompass best practice thinking on how to translate a great communication strategy into a great plan.
Considering the increasingly complex demands placed on industry strategists and planners, the IPA Advanced Certificate covers the skills essential to communication strategy planning:
An objective; a budget; targeting; insight; a guiding idea; the role for each media; channel choices; integration and measurement.
These 9 components are covered throughout the 5 modules of the qualification:
- The Media Landscape - written by Simon Harwood, Head of Creativity at PHD
- Why Measurement is Important - written by David Fletcher, Head of Analytics at MEC; Louise Twycross-Lewis, Senior Research & Social Insight Director, MEC; and Lynne Robinson, Director of Research, IPA
- Best Practice Communications Strategy Development - written by Tony Mattson, Managing Partner, Head of Strategy at Forward Media
- Planning for Integration - written by Jon Kershaw, Managing Partner, Strategy at Havas Media UK
- Developing a Communications Plan - written by John Paul Cadman, Head Of Strategic Planning at Carat
Click here to see the full syllabus
Format and Assessment Dates
This year the format of the qualification has changed. There is no longer one single 100% final exam.
To gain the official IPA Advanced Certificate qualification, candidates must complete approximately 45 hours of online learning, divided into 5 modules, over 7 months, completing 5 assessments.
This learning is tested through assessments at the end of each module. These assessments will take the form of either coursework or a multiple choice exam. The scores from each assessment contribute equally toward delegates' final qualification grade.
The 2018 intake of the Advanced Certificate will commence on 8th January 2018. All delegates must be booked onto the qualification by 8th December 2017.
Module 1 Assessment Deadline: 9th February 2018
Module 2 Assessment Deadline: 16th March 2018
Module 3 Assessment Deadline: 20th April 2018
Module 4 Assessment Deadline: 25th May 2018
Module 5 Assessment Deadline: 29th June 2018
For more information or queries about this qualification both in the UK and globally please contact Rosie.