06/12/2007A career in advertising

What is advertising? Are you suited to it and how can we help you to be a part of it? Welcome to the IPA Careers pages. All of the information here is free, but you will need to register on the website (also free) and log in to access some of it.

First things first, why advertising?

Advertising in the creative industries

Fashion, film, performing arts, graphic design, video, music and advertising. These are just some of the 13 parts that make up the creative economy, the fastest growing and increasingly important sector that combines business acumen with world class creativity.

Advertising sits happily and readily in this cluster of creative endeavours, providing essential growth, inspiration and funding for the sector as a whole. It helps promote and fund many other creative industries such as the performing arts and publishing. It provides important economic contributions to growth and exports, and develops many of the world’s renowned creative ideas and productions that make the UK a global hub for culture and creativity. Advertising is at the core of creativity in the UK

Latest creative work

Most liked creative work


The economic value of advertising

Advertising is important not just for its direct economic contribution - GDP, GVA, exports, tax and employment - but also for the improving and efficient effect it has on the UK economy as a whole. It’s Advertising money that underpins the funding of commercial television and radio and has enabled the development of the internet. Advertising also is essential for the dissemination of consumer information, ensuring that there is widespread knowledge of companies and products within the market, and helping drive the uptake of new technologies, ensuring knowledge and understanding at quick speeds. This improves efficiency and competition, helping to lower prices and raise the growth rates of successful companies. Advertising helps drive the UK economy forward, providing benefits for all.

 

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